Program overview
Grow your pipeline, close deals, and unlock more earning potential with Zillow Preferred.
Grow your business
Explore the standards, metrics, and support you need to reach your goals and keep your business on track.
Zillow’s Integrated Experience
Manage leads, streamline workflows, and gain insights with tools that help you grow and close more deals.
Fast track your success
Access expert-led courses, step-by-step guides, and FAQs to help sharpen your skills and stay ahead.
Welcome to
Zillow Preferred
Take your place among the nation's best agents with Zillow Preferred℠ — an invite-only program for top performers to accelerate their business:
- High-intent buyer and seller leads you only pay for at close
- Connected tools to optimize your entire workflow
- Support to supercharge your earning potential
Exclusive partnership to help you close 2x more deals
Zillow Preferred is built to boost your reputation, results, and recognition.
Access the most qualified buyers and sellers
Drive growth with exclusive, post-pay connections – routed to you based on your performance and location expertise.
Unlock exclusive tools, perks & recognition
Get Zillow’s top tools first – plus exclusive invites, rewards and recognition to help you stay competitive and deliver more value to your clients.
Accelerate results with elevated support
Grow your business through personalized coaching, a dedicated advisor, and exclusive masterminds to get the most out of your partnership.
Not yet part of the program?
Your Zillow Pro access
Zillow Preferred partners will soon unlock Zillow Pro℠ — an exclusive membership that makes engaging with leads and clients a snap.
- My Agent: Receive expanded access — connect with your sphere, see their Zillow browsing activity, and be seen as their agent on Zillow
- Follow Up Boss: Interact with clients via the only CRM with an AI engine powered by Zillow search data
- Agent Profile: Stand out with premium features like a media slideshow and customizable colors
Why Zillow Preferred, why now
Learn how Zillow Preferred builds on Flex with smarter lead routing, added support, and exclusive tools — plus what it means for you and your team’s growth.
Frequently asked questions
Accelerate your business with Zillow Preferred
See what it takes to be part of the program that’s poised for more big moves.
Still wondering if Zillow Preferred is right for you?
Accelerate your business with Zillow Preferred
See what it takes to be part of the program that’s poised for more big moves.
Still wondering if Zillow Preferred is right for you?
