Zillow Preferred is the next evolution of the Flex program, our exclusive, invite-only program for agents and teams. It combines the core Flex benefits you already value, like high-intent, post-pay leads and dedicated support, with new tools, recognition, and performance-based incentives. Zillow Preferred is designed to help you stand out in your market, convert more clients, and grow your business with Zillow.

As a Zillow Preferred agent partner, you’ll continue to receive the high-intent, post-pay leads and dedicated support you’ve come to rely on, while gaining access to even more ways to grow your business. Zillow Preferred also includes smarter lead delivery that connects agents with the right clients faster, access to Zillow Pro for your existing team members at no additional cost through 2026 (sales tax may be applicable in some states), and new opportunities for recognition, rewards, and brand partnerships. These benefits are designed to help you build stronger client relationships, win more business, and help you close deals.

Zillow Preferred is designed for agents who consistently deliver strong results and use the tools that create exceptional client experiences. Once Zillow Pro is available nationwide, the primary path to becoming Zillow Preferred will be through Zillow Pro. To be considered, your team will need a proven track record of closed transactions, active use of Zillow products like Follow Up Boss, Showcase, and Market-Based Pricing, and a Zillow Pro membership, which provides the foundation for growth into Zillow Preferred. 

While Zillow Pro will become the primary path to Zillow Preferred, there will continue to be other ways into the program as we balance agent coverage in markets and customer demand, but strong performance will always remain the foundation for eligibility. When your team meets the eligibility criteria and there is availability in their market, Zillow may extend an invitation to join.

At this time, participation in Zillow Preferred is by invitation only. Invitations are extended to teams with a strong track record of performance as well as a demonstrated commitment to working closely with Zillow. Over time, eligibility criteria will expand, but access will continue to prioritize top performers. 

Initial Zillow Pro market launches begin in early 2026, with nationwide availability targeted for mid-2026. As the rollout expands, you can look forward to powerful new tools and resources designed to help you grow your business, and we’ll keep you updated every step of the way. Let us know you’re interested by joining the Zillow Pro interest list, and we’ll follow up when Zillow Pro becomes available.