Program overview
Grow your pipeline, close deals, and unlock more earning potential with Zillow Preferred.
Grow your business
Explore the standards, metrics, and support you need to reach your goals and keep your business on track.
Zillow’s Integrated Experience
Manage leads, streamline workflows, and gain insights with tools that help you grow and close more deals.
Fast track your success
Access expert-led courses, step-by-step guides, and FAQs to help sharpen your skills and stay ahead.
Connected solutions, built for your growth
Zillow Preferred℠ partners unlock an integrated experience, with tools and services that help organize work, win clients, and close deals with confidence.
Premium performance for every phase of the client journey
Stand out and win more business
Stay visible to your clients, build trust, and be the one they choose and refer.
Turn high-intent leads into loyal clients
Get smart insights and AI-powered follow-ups that help keep clients happy.
Streamline your work and simplify the paperwork parade
Stay organized and responsive so every deal stays in the flow, from click to close.
Spark your growth engine with Zillow Pro
Insights from your whole sphere
Receive expanded access to My Agent and connect with your sphere. See what your sphere is searching and saving on Zillow, while they see you as their agent across Zillow. Get these insights directly in Follow Up Boss and take smarter action.
Your brand, front and center
Stand out with a profile that works as hard as you do. Take advantage of the premium features to elevate your personal brand on Zillow and differentiate yourself in a competitive market.
Get up to 79% more page views on listings
Get exclusive access to flexible purchasing options for Showcase — on a listing-by-listing basis —no commitment required. See sellers take notice, and buyers take action.
Clear the path to closing day
Faster closings, fewer surprises
Zillow Home Loan’s experienced loan officers get buyers from offer to close fast. Real-time updates keep all aligned — clear, confident, without guesswork.
Our customers closed an average of 13 days faster than other lenders using the same platform.
Modern title and escrow
Spruce delivers tech-enabled title and escrow that’s fast, transparent, and reliable, making the final mile of your deal smoother for everyone.
Spruce has overseen more than $20B in transaction volume.
