Program overview
Grow your pipeline, close deals, and unlock more earning potential with Zillow Preferred.
Grow your business
Explore the standards, metrics, and support you need to reach your goals and keep your business on track.
Zillow’s Integrated Experience
Manage leads, streamline workflows, and gain insights with tools that help you grow and close more deals.
Fast track your success
Access expert-led courses, step-by-step guides, and FAQs to help sharpen your skills and stay ahead.
Unlock the value of
Zillow Preferred
Elevate your business with Zillow Preferred℠. This exclusive partnership offers access to benefits, rewards, and incentives that recognize your expertise and success.
Pay only when you close deals
Power your pipeline with access to high-intent, post-pay leads — so you can worry less, and focus more on closing.
Fast-track your growth with tailored support
Get strategic insights from a dedicated Growth Advisor to help you move faster, work smarter, and close more.
Stay on top with our most powerful tools
Be first to access to tools, features, and programs to help track trends, stay competitive, and deliver more value to your clients.
Connect with high-intent buyers and sellers
Turn strong connections into meaningful opportunities that grow your business — so you can focus more on closing deals and less on chasing leads.
Earn more connections with every win
Your success fuels more opportunity — the better you perform, the more connections you’ll receive.
Grow your business where you work best
Set ZIP code preferences and connect with more buyers and sellers in your areas of expertise — no extra driving required.
Accelerate your business with Zillow Preferred
From performance incentives to brand partnerships, Zillow Preferred will give you the advantages you need to grow your business and better serve your clients.
Turn performance into benefits
Top partners earn incentives for their performance, including recognition, early access to opportunities, and co-branding with an online marketing studio.
Deliver more value to every client
Get exclusive savings on client closing gifts, making it simple to celebrate milestones and build loyalty. These partnerships will continue to grow to serve you and your clients.
Ready to unlock your rewards?
Here's how to stay in good standing to make the most of Zillow Preferred.
