Agents Are the Heroes of Zillow's New Ad Campaign

There’s a new presence at the center of Zillow’s latest ad campaign: You. Agents guiding clients to the right homes, agents helping clients manage excessive paperwork and open houses, and in one case, agents saving clients from paranormal activity.

While we’ve always been committed to helping Zillow Premier Agent partners succeed, we’re making you the focus of the story we’re telling consumers like never before.

In many industries, companies are struggling to strike the right balance between developing new technology and supporting human services. At Zillow, we’re hyper-focused on investing in tech that empowers agents. Our promise is to make it easier for agent partners to unlock success through connections with active shoppers, personalized insights, exclusive tools, and end-to-end support. By working together, we both help people get home.

We also believe that recognition matters. In our campaign, we’re spotlighting you — and all you do — for our shared clients. To further highlight the critical role agents play in helping customers get the right home, we’ve even collaborated with Disney to celebrate the upcoming summer movie, Haunted Mansion, in theaters July 28! Check out the spot below.

The ads started airing nationally and locally in early May and will run throughout the year. They’ve appeared on Saturday Night Live, Shark Tank, and the NBA Finals. They’re running on leading social media platforms like TikTok, streaming services like Spotify, and top podcasts across the country. And they’ll continue to play alongside the Haunted Mansion spot, which launched on July 10. 

Our goal is to drive more buyers and sellers to you — and highlight the first-rate experience they’re going to have with you when they get there. That’s why we’re doubling down and celebrating you on screens both large and small. 

To see more, take a peek at the Zillow Premier Agent YouTube channel. 

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