Zillow Premier Agent
January 24, 2025
1 Minute Read
As a Premier Agent, you have the flexibility to choose where and how you want to advertise. You also can choose how long you want to commit to a given spend. Premier Agent Advertising also gives you the option to switch zip codes during your six-month campaign.
In addition to your regular exposure, if you decide to sign a contract, you will receive an Ad Bonus and the opportunity to opt into Auto-renewals. Let's dive a little deeper into these benefits.
Ad Bonus is a reward for committing to a contract. Bonus advertising is delivered seamlessly to your account based on your spend level. Your Ad Bonus is distributed proportionally to your budget in each of the ZIP codes that you own. You can browse the dollar value associated with your Ad Bonus in the My Ads section in your agent account.
If you are in a contract and receive an Ad Bonus, you may opt into auto-renewal, a feature that ensures you continue receiving your free Ad Bonus advertising without disruption. If you enable auto-renewal, your contract will renew automatically for six-month terms at the end of each contract term.
Each month at the start of your billing cycle, you'll receive an invoice for the total amount of Premier Agent Advertising you've elected to purchase across all ZIP codes. Your credit card will be charged for that amount, which covers payment for your advertising through the end of the billing cycle. This cycle will repeat monthly.
Premier Agents with month-to-month advertising can send a request to cancel at any time. Termination will occur at the end of their current billing period. Premier Agents with a current contract can cancel their agreement prior to the end of their current term but are subject to an early termination fee equal to twice the monthly minimum spend stipulated in their contract. Please contact your business consultant if you wish to cancel your Premier Agent Advertising.
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