Logo Usage Guidelines

We’re thrilled that you’d like to use our logos and badges to align yourself with Zillow Group's Premier Agent brand.

We’ve put a lot of effort into building the Premier Agent brand over the years, and want to make sure you have the most recent logos and are using them correctly.

Please adhere to our brand guidelines. Think of it like putting together a listing presentation: All the pieces must come together to present a deliberate, thoughtful and cohesive story.

Using Premier Agent logos and badges

You may use the Premier Agent logos and badges on your marketing collateral to show that you participate in the Premier Agent program. In fact, we encourage you to do so. You can use our logos and badges on your website, listing presentations and email signatures.

When you use a Premier Agent logo or badge, your name and company, brand name and/or logo must be more prominent (roughly 50 percent larger) than the Premier Agent logo or badge. After all, you want eyeballs on you and your brand.

That said, there are a few ways we don’t want you to use the Premier Agent logo or badge.

• Do not use any Premier Agent logos or badges in any kind of paid advertising. This includes digital or online ads (e.g., banner, display, social, pop up, native) and traditional or print ads (e.g., newspaper, billboard, direct mail).
• Do not use the Premier Agent logos or badges in a way that implies an affiliation or relationship with Zillow Group beyond your status as a Premier Agent program participant. In other words, your name and company name/logo should be the primary visual.

See the Additional terms section below for more specifics.

Do’s: Download and use any of these logos and badges

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Don’ts: Logo and badge use restrictions

We want our logos and badges to look a certain way when you use them. Please adhere to the following restrictions:

Don’ts: Outdated logos and badges

The images below are outdated. If you are using any of these logos or badges, discontinue using them or replace them with an approved Premier Agent logo or badge provided above.

Additional terms and conditions

Any use of the Premier Agent logos and badges must comply with the terms of this Premier Agent Logo and Style Guide and the Zillow Group Terms of Use (collectively, the “Terms”). Subject to your compliance with the Terms, Zillow, Inc. (“Zillow”) grants you a non-transferable, non-exclusive, revocable, royalty-free, limited license to use the approved Premier Agent logos and badges to refer to your participation in the Premier Agent program. The Premier Agent logos and badges are the property of Zillow and subject to the intellectual property rights of Zillow.

Zillow reserves the right in its sole discretion to terminate or modify your permission to display the Premier Agent logos and badges and to take action against any use that violates the Terms. Except for the license explicitly set forth above, nothing herein grants or should be deemed to grant to you any right, title, or interest in or to the Premier Agent logos and badges. Zillow disclaims any warranties either expressed or implied regarding the Premier Agent logos and badges, including warranties of non-infringement. These Terms are governed by Washington State law, without regard to conflict of law principles, and the venue for any dispute or claim arising out of or in connection with these terms shall be in King County, Washington. Zillow reserves the right to change the Terms, and you are responsible.