Manage Your Listings

Advertising your listings on Zillow and Trulia is easy and doesn’t cost a dime. Listings are published via a direct data feed from your MLS or brokerage. Your listings will automatically sync with your profile — as long as the email address attached to your listing feed matches the email address you used for your Zillow account.

Best practices

Post your listings on Zillow and Trulia via a listing feed.
Listing feeds exist to save agents time and headaches. They allow you to manage your listings in one place: At the source of your feed. After updating your listing at the source, your feed does the legwork by making those same updates everywhere it appears online. That means no more time spent clicking around 10 different websites to make listing edits.

Grab a buyer’s attention with great photos.
Avoid posting listing photos that are undersized, time-stamped, watermarked, blurry or unidentifiable. You want buyers to look at the snapshots and say, “I want to see more!” instead of asking, “What IS that?” You’ll get more buyers viewing your listings when you start with an eye-catching image and include 20–25 thoughtful and professionally taken photos that highlight each home’s best features. For more tips, check out our guide to listing photography.

Write compelling listing descriptions.
While pictures catch a buyer’s eye, a well-written listing description draws them in further and helps them better imagine what it’s like to live in the home. Words are magical; string the right ones together and you can transport readers out of their world. Use the wrong ones and poof! — your audience’s interest and trust are gone. And, a listing description is one place where using the right words has a proven impact on a home’s selling price.

Help your sellers showcase their listings.
One of the keys to generating views is to give each listing a personal story, which creates rapport with buyers so that they want to keep reading. When your sellers claim their home on Zillow, they can provide more accurate, complete and unique content to help buyers decide if it’s a home they want to explore further.

When potential buyers click More to expand the description, they’ll see additional details that the sellers added, such as upgrades and remodels that they wanted buyers to know about the home. Not only does this provide a more polished profile of the home, the information might also be enough to affect the Zestimate® home value.

Related resources

• Listing photography do's and don'ts
• Crafting listing descriptions that sell homes