A New Look, and New Pages, for Agents

In September, we announced changes to how we receive listing information. As we move to join MLSs across the country, we’ll need to make some updates to our site to comply with local MLS advertising rules. Here are the changes agents will see beginning January 12:

Changes to the buyer’s agent contact form

The form that prospective home buyers use to reach out to an agent will be getting a refresh in order to comply with local MLS advertising rules. With this update, we’ll no longer feature buyer’s agent photos and contact info on the form. Here’s an example of how the new form will look:

Showcasing your personal brand

To comply with local MLS advertising rules — while preserving the valuable exposure you and any lenders you co-market with receive on our site — we're showcasing agents and co-marketing lenders in a new module on the listing, separate from the “contact agent” form. Clicking the module takes buyers to a new showcase advertising page directly from the listing. That page will have your photo, name and information, as well as the names, photos and info of lenders you may co-market with.

We've seen strong performance in our tests of the new contact form, and we expect no change to the number of connections you will get as a result of the new experience. Your presence on this page will be determined by your share of voice in that market, the same way your presence on a listing was determined before. 

Here's an example of what the new module will look like:

Here’s an example of how the new form will look. Your experience may be slightly different depending on the rules of your MLS.

Additional ways to provide lender information

We believe that co-marketing advertising is a valuable way for buyers to find lenders. In addition to now seeing their co-marketing lender’s information along with their own information on the new showcase page, agents who co-market will also see their lender’s information on their agent profile page, the same as they do today. The lender you co-market with will also continue to have the opportunity to receive leads much like they do today.

As we switch to IDX feeds, we'll continue to keep you informed of changes that will impact you, and work with you to make the transition as smooth as possible. Your business consultant is also always available to discuss these updates with you.