3 Ways to Stay Focused on What Matters Most

I wrapped up a recent Facebook Live by imploring the viewers to “keep your head down” and keep delivering value to your marketplace.

With the real estate economy we’re in right now, I truly believe the streets are paved with gold.

There’s so much opportunity out there — $86 billion in commissions annually in the U.S. alone!

It’s time to strike and strike hard. It’s time to double down and get your share now.

Conversely, that means it’s not time to get distracted, obsess about what “others” are doing or derail yourself from your plan.

I bring this up because in my coaching sessions with agents, oftentimes it’s the smallest, most insignificant items that steal focus from what’s really important. People stray from their plan for crazy reasons — reasons that are often far out of their control.

If you’ve been around this industry as long as I have, trust me on this: when the market turns, there will come a day when you look back on this time and realize how good you had it.

You don’t want to look back and regret not taking greater advantage of your opportunities. (I’m not being a doomsday-er here. Whether it’s next week or 10 years from now when the market turns, you will feel that regret if you don’t capitalize.)

The more you stick to a “you do you” mentality, the better off you’ll be.

Here are three tips to get out of your head and make the most of today’s huge opportunities.

Tip No. 1: Create a positive outlook

It’s been said that how you feel on the inside radiates to the outside.

That’s why it’s critical to operate with a positive attitude every day. Your attitude is all about how you view the world around you.

If you look for obstacles, your attitude — and by extension, your actions — will reflect that.

If you look for opportunities, likewise your attitude and actions will reflect that.

Adjusting your attitude and feeling good is not something that has to be left to chance.

I believe it’s your responsibility to carve out time every day to make sure you feel good.

Ask yourself these three questions and physically write down your answers … every day!

• What are 10 things I’m grateful for?
• Who are 10 people I love and who love me?
• What are 10 goals I’m committed to?

Answering these three questions should take no more than 10 minutes every day.

And just by completing this selfish act, you’re going to feel magnificent every day.

Tip No. 2: You vs. you

“You against you” means taking action to better yourself continuously. It means making growth objectives part of your big-picture goals. It means refining the things you’re already doing to become more efficient, and ultimately, more productive.

You’ll find when you make yourself your strongest competitor, you’ll put yourself in situations that lead to growth — reading more books, attending more events and holding yourself accountable to achieve the growth you desire.

Here are six crucial questions to put you on the right path:

• How are you working on yourself?
• What are you reading?
• What area(s) of your business need improvement?
• What area(s) of your business need refinement?
• How many events have you committed to attending?
• What systems do you have in place to hold yourself accountable to your goals?

Tip No. 3: Up your accountability

Anytime you get distracted from the daily, weekly or monthly activities that help you achieve your goals, it’s likely due to a lack of accountability.

When you introduce greater accountability into your life and business, maintaining your focus becomes so much easier.

That might mean hiring a coach, working more closely with your broker/manager, teaming up with a colleague, sharing your goals with your family or publicly, etc. There are many ways to hold yourself accountable.

Put one in place, keep your head down and go strike gold in today’s marketplace!