Go Mobile: 11 Reasons to Use the Zillow Premier Agent App

Wake up. Check your email while rushing out the door. Grab a drive-through coffee and a bite to eat on the way to a listing presentation. Drop by an inspection, a showing, and then bounce back to the office to print some flyers. All in a morning’s work, right? As a real estate agent, this probably sounds all too familiar to you. Sorry if you’re having flashbacks to last Saturday!

The on-the-go lifestyle presents quite the challenge to many agents. How do you stay productive and connected while running around town? Your job is mobile, so your workflow ought to be, too. That’s why you should download the free Zillow Premier Agent app. It’s one of the best efficiency tools you can have in your mobile toolbox — and it’s free to any real estate agent with a Zillow Group profile.

Here are 11 reasons why the Zillow Premier Agent App is worth a spot on your home screen.

1. Know immediately when a lead comes in

Push notifications are sent straight to your home screen, alerting you the moment you receive a new contact from Zillow or Trulia. You can connect directly with the contact and have a live conversation by phone, email or text. You’ll never miss an opportunity again.

2. Stay connected after you close up shop for the night

Despite what you may think, it’s okay for real estate agents to turn off their devices. It’s good for your work-life balance. With the app’s auto-responder feature, you can rest easy knowing that new contacts will still get a personal response when you’re not available. It’s fully customizable and easy to edit and use through the complimentary desktop version of the Zillow Premier Agent app.

Bonus tip: Keep your auto-response short, informal and polite. Don’t overthink it. A quick reply like this works great: “Thanks for reaching out on Zillow. Are you free tomorrow around 9 a.m. to chat?”

3. Have more contact data at your fingertips

The more information you have about the lead and the property they’re inquiring about, the less time you have to spend asking for it. Incoming alerts from the app display details about the property the buyer or seller is calling about; contact information includes their Zillow and Trulia search history, as well as their timeframe for moving and loan pre-approval status. More data upfront means more time to create a rapport based on your specific knowledge of the contact’s needs.

4. Immediately and intelligently categorize, then distribute your leads

Want to share the lead love with your team or a referral buddy? With just a swipe, you can set the status of the lead according to their readiness to buy a home, then forward the new contact as a one-time event or enable recurring forwarding rules to automate the process. Use the app to create your own routing rules based on criteria such as the lead’s geographic area, price point or even the time of day.

5. Broadcast leads and inspire your superstars

Team leaders who invest in Zillow Premier Agent can broadcast incoming phone contacts to team members, encouraging quick follow-up by rewarding the first responder with the opportunity to get the lead.

6. Keep all your leads in one place

If you'd like to have all of your leads sent to your Zillow Premier Agent app, you can either set up email forwarding in Gmail or have them sent directly to your Zillow Premier Agent email address.

7. Update your profile on the fly

You can keep your Zillow profile up-to-date and attractive on the Zillow Premier Agent app — no matter where you are. With a tap or a swipe, you can tweak your bio, update your headshot and add a YouTube link to your profile page.

8. Easily manage your online presence

Standing apart from the competition is more important than ever, and it can be a real challenge to make sure your online presence is working hard to attract leads. Use the app to easily add listing information, including more photos, open house info and more.

9. Add your recent sales during downtime

Staying connected with clients while on the go is vital, but it’s also important to stay productive between calls or appointments. The next time you’re in line for coffee or on hold with the bank, use the app to add your recent sales to your profile. Adding past sales isn’t as fascinating as scrolling through Instagram photos of your college friend’s recent trip to Hawaii, but it’ll have a better impact on your ROI. Not only will your profile showcase your past sales, but the property’s sales history will link to your profile as well. Anyone viewing that home on Zillow or Trulia in the future can see that you helped in a past transaction.

10. Request client reviews when the timing is just right

You don’t have to wait until after a deal closes to ask your client to review you on Zillow and Trulia; you don’t even need a closed transaction to request a review. A great time to request the review is after your first victory with your client — whether that’s when they get pre-approved or when you show them a new home they’re excited about. Requesting reviews is all about timing. Use the app to send review requests at that perfect moment.

11. Stay informed

You already know that Zillow Premier Agent Resources contains a wealth of information for real estate agents, but did you know you can directly access all of it from the app? While you’re on the road or have a few minutes between appointments, you can download scripts and templates, take a training course, review market trends and data, and catch up on articles to help grow your business.

The Zillow Premier Agent app is a sanity saver and a task machine. It helps you optimize your profile and keep buyers and sellers engaged while on the go. To give it a try, just swipe and tap your way over to your favorite app store for the free download. Your work-life balance will thank you.