Unlock 2020: Creating a Better Path Forward

This year has shown us that real estate is resilient. It's also shown us that our partners are more important than ever in guiding customers into their next home with confidence.

Our second annual Zillow Unlock is now being offered as a four-part virtual event series where you’ll hear from Zillow executives and keynote speakers as we continue to reimagine real estate with our partners. Together, we’ll explore how we can drive business forward in a virtual-first environment, implement technologies that help deliver what customers want, and more.

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Part 4: Futureproof - Winning in a Changing World

In the final installment of Zillow Unlock 2020, we explore how to adapt and win in an ever-changing world. In this session, Guy Raz of How I Built This, who has interviewed some of the most influential innovators of our time, offers his biggest lessons from these conversations and advice on how our partners can leverage these insights and thrive in the future of real estate. He interviews serial entrepreneur and Zillow CEO Rich Barton on Zillow’s vision for real estate and the role we’ll play together as partners in a new customer experience. Then, NBA legend and prolific entrepreneur, Earvin “Magic” Johnson, discusses how he's turned every curveball into a building block of his business empire and how helping others remains at the heart of it all.

You’ll also hear Susan Daimler, Senior Vice President of Premier Agent, share her perspective on what it takes for you as a leader to innovate within your business, and where partnerships can make an impact. Then we’ll connect with two of your Premier Agent peers on actionable advice for tracking your numbers, annual planning and goal setting to further your success.

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Part 3: Crossing the Chasm to Exceed Customer Expectations

Now more than ever, customers are demanding an always-on, digital and seamless real estate experience. In this session, we kick things off with Zillow CEO, Rich Barton, in conversation with Netflix’s co-CEO and Chief Content Officer, Ted Sarandos, as they discuss exceeding customer expectations in an ever-changing landscape.

In the second half of this session, hear Zillow leaders explain how we’re crossing the chasm, together. Zillow Premier Agent partners remain essential to our mission to provide a better real estate experience for our home shoppers. At Zillow, we’re committed to helping you deliver that experience to your clients and have made recent updates to support this.

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Part 2: Innovating Together for Our Customers

Navigating today’s market is more complex than ever. Customer expectations are irreversibly changing with a greater need to follow a digital path through renting, buying and selling. But technology can’t do it all. Your customers still need you to navigate their housing journey — which can be stressful, emotional and difficult. It’s only natural that they’ll need a trusted partner through the change. As partners, not only do you need to meet the needs of today, but anticipate the preferences of tomorrow. In this session, we discuss how Zillow is innovating to help the best in the industry deliver their essential counsel, expertise and motivation in this fully digital future.

In addition, hear how Robin Arzón, VP of Fitness Programming and Head Instructor of Peloton, has helped lead a digital revolution in the fitness space by combining great technology with world-class instructors. We talk about the innovation mindset, digital brand-building, connecting with customers virtually, and why great technology still needs great humans behind it.

https://www.youtube.com/watch?v=ckmTFuPi_M0&feature=youtu.be

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Part 1: Breaking Barriers to Change

In this session, host Zillow Senior Vice President Susan Daimler was joined by Zillow Group Chief Economist Svenja Gudell, as well as featured guests Lisa Rice, CEO of the National Fair Housing Alliance, and Bill Dedman, Pulitzer Prize-winning journalist, in a thought-provoking discussion exploring how inequality and racism have created barriers within the real estate industry. Best-selling author Luvvie Ajayi Jones shared how we can activate change together toward a more just and equitable future.