Unleash the Learnings of Unlock

Unlock is over, but our challenge is just beginning. To help you share your Unlock experience with your team, we’ve created a highlight reel and a recap of where we are in real estate, what’s ahead and how, as partners, we can get there.

Key Unlock Takeaways

• Consumers are demanding a more flexible, personalized home-buying journey. We’re responding by leveraging our rich property and user data to help our network of real estate professionals meet these expectations.
  
• We must understand our customers to deliver the service experience they expect. In a digital world, this means understanding how home buying for many has become a more complicated, nonlinear journey, spanning online and offline activities.
  
• The current buying journey is fragmented, redundant and uncertain — and inflexible when it takes an unexpected turn. This creates friction and pain for our customers. While we can solve some inefficiencies with technology, tools will never replace the human touch that great agents provide clients with their expertise and counsel.
  
• We’re uniting technology and humans to create fulfilling, virtual experiences for our customers and shifting our business model to better align for partner and customer success. With these initiatives, we’re setting a new standard for our industry and creating the future of real estate together.
  
• Our success as partners comes down to getting more people into homes they love, with more joy and confidence at every step of the way. We measure success by customer feedback — how satisfied clients are with the service they get at each step — and by how well agents convert Zillow connections into transactions.
  
• For partners who drive elite levels of customer satisfaction and conversion, the opportunity through Zillow is massive. Improving conversion by tenfold might sound like a stretch, but it’s possible — the proof is in our data. We can help you get there by focusing on key skills and metrics to drive success in your business. Our ask from you is to be willing to do things differently if these skills require it.
  
• We want to help you achieve elite performance levels, and then we want to help you deliver that superior service to more customers and grow your business. No matter where you’re starting from, we’re looking for a commitment to elite standards and personal growth. From there, we can help you capitalize on the enormous opportunity ahead and deliver transformational service together.

To help your team on its journey to delivering unrivaled service, download the Zillow Premier Agent Conversion Playbook, a step-by-step guide to turning more connections into clients.