​​Photographer Marketing Best Practices for Zillow 3D Home®

See also:

• Introduction to Zillow 3D Home Tours and Interactive Floor Plans
• Best Practices for Expanding Your Business With Zillow 3D Home
• How Real Estate Photographers Can Get Started With Zillow 3D Home

Once you’ve integrated Zillow 3D Home into your photography services, you can start introducing the offering into your marketing tactics to maximize your reach with potential and existing listing agent clients.

Below, you’ll find approved copy, statistics, product images and logos you can use to market 3D Home to your real estate listing clients on your website, through email and on social. We’ll periodically update these as needed, so make plans to check back occasionally. You are responsible for using the updated copy, statistics, product images and logos provided in future versions of this resource.

Including Zillow 3D Home on your website

Your website is often the first interaction a potential real estate photography client will have with your business. Including 3D Home alongside your other listing media offerings on your business’s website is an effective way to stand out as you market your services. You can use the approved statistics, messaging, product images and logos to market 3D Home on your website.

Helpful tip:

Be sure to mention that real estate listings with Zillow 3D Home get premium placement on Zillow and Trulia, and can be shared on MLS, major real estate websites, email or social. This is a tangible value add that will spark their interest in learning more.

Here are some ways listing photographers use Zillow 3D Home on their websites:

• Creating a dedicated landing page or a banner on their website for 3D Home to showcase their offering.
• Publishing blog content to stand out in search engines. You can do this by announcing your Zillow 3D Home offering and leveraging the data provided to show agents the value of creating a digital-first touring experience for home shoppers.

Promoting Zillow 3D Home in email campaigns

Day or night, your listing photography clients are regularly checking their email. It’s often their preferred form of communication. Send newsletters to existing and potential clients announcing that you are now offering Zillow 3D Home tours and interactive floor plans* as an additional service.

Helpful tips:

• Have a clear call to action. Regardless of how you’re promoting, link directly to your booking page or details about how a client can book a shoot with you.
• Mention Zillow 3D Home in your email signature and link to your booking page. “I offer Zillow 3D Home® tours and interactive floor plans.”
• Use this marketing flyer as an additional asset to demonstrate the value of the Zillow 3D Home.

Email example template

Hello!

We're excited to announce that we are now offering Zillow 3D Home tours and interactive floor plans! In addition to a virtual tour, we can now generate detailed floor plans with accurate room measurements and total square footage.

Limited-time offer: If you book a listing package at regular price, your first Zillow 3D Home add-on will be free! That includes 30 stills, a 3D Home tour and interactive floor plan. Would you like to book a shoot for any of your upcoming listings? We look forward to hearing from you!

Did you know?

• Zillow 3D Home tours can be shared for free across all your platforms, including your website, the MLS, major real estate websites, social media and email via an unbranded link.
• Zillow site data shows that homes with a 3D Home tour got 43% more views and 55% more saves on Zillow than listings without a 3D Home tour, based on data collected November 2021 – January 2022.
• Real estate listings on Zillow with 3D Home tours and interactive floor plans get premium placement on Zillow and Trulia.

Approved assets, statistics, and messaging for your marketing

You can use the following messaging verbatim wherever you market your offerings, as long as you follow Zillow’s External Brand Guidelines and abide by stipulations of Zillow’s Legal Disclaimer outlined at the end of this article.

Headline

“Make your listings stand out with Zillow 3D Home® tours and interactive floor plans.”

Subheader

“Get specialized exposure for your listings on Zillow and Trulia, skip the hosting fees, and share wherever you like.”

Summary

“Zillow 3D Home® gives agents high-end virtual tours and interactive floor plans without the high price tag, so you can differentiate your listings while staying on budget. Listings with 3D Home receive prioritized placement on Zillow and Trulia. Tours are hosted for free on Zillow, and they never expire. Plus, you or your clients can easily share your tour and floor plan on your website, the MLS, major real estate websites, social media or via email with an unbranded link. The package includes a high-resolution JPEG** file of the floor plan that can be published outside of Zillow.”

Approved copy for outlining benefits to clients

'Tours are shareable wherever an agent's audience is shopping.'

'3D Home comes with an unbranded link to the virtual tour and a JPEG** file of the floor plan that can be used to publish through the MLS and share over email, text and social media. An embed code is also provided so agents can publish to their website.'

“Listings with Zillow 3D Home® receive premium placement on Zillow and Trulia.”

“When an agent has a 3D Home tour and interactive floor plan on their listing, that listing receives specialized exposure on Zillow and Trulia through unique search tags, special search filters and dedicated emails to buyers. This is a valuable opportunity for agents to get their listing in front of Zillow’s audience, the most-visited real estate network.”

“No hosting fees and tours never expire.”

“Zillow hosts 3D Home tours and interactive floor plans for free, which saves agents and photographers money. Plus, there’s no need to worry about a tour expiring.”

Statistics

• “Listings with a Zillow 3D Home® tour got, on average, 43% more views than listings without. (Based on data collected November 2021 – January 2022)”
• “Homes on Zillow with a 3D Home tour were saved by buyers 55% more than homes without. (Based on data collected November 2021 – January 2022)”
• “73% of buyers said that having a floor plan/layout that fit their preferences is very or extremely important in their home decision. (Zillow Group Consumer Housing Trends Report 2021)”

Additional marketing assets

Zillow 3D Home media kit

This media kit contains brand logos, product images and flyers for you to download and use on any collateral that you produce. For questions about approved use of trademark materials, please refer to the legal disclaimer below and the Zillow External Brand Guidelines.

Read next:

• Introduction to Zillow 3D Home Tours and Interactive Floor Plans
• Best Practices for Expanding Your Business With Zillow 3D Home
• How Real Estate Photographers Can Get Started With Zillow 3D Home

*Interactive floor plans now available nationwide.
**Where interactive floor plans are available.

Legal Disclaimer: This Resource contains approved messaging, statistics and Zillow branded assets (the “Zillow Materials”) that may be used to promote Zillow 3D Home® as part of your offering. From time to time, Zillow will update certain of the Zillow Materials and distribute the updated Resource. Upon receipt of the updated Resource, you are responsible for updating all Zillow Materials you are using to reflect all updates provided by Zillow. For clarity, your use of the Zillow Materials may not be used in a way that implies an association or other relationship with Zillow beyond your use of Zillow 3D Home as part of your offering. Zillow reserves the right to require your removal of the Zillow Materials at any time, at Zillow’s sole discretion.