Dual shoppers — those engaging with both for-sale and rental listings — highlight how affordability pressures are pushing more buyers to compare both options.
Market Trends
Cottagecore, customization & quartzite: Zillow’s 2026 home features that sell for more
Today’s buyers are paying a premium for personalized homes that feel like a retreat
Homes Listed in Late May Sell for $6,000 More
Zillow data shows sellers who list during peak weeks can earn an extra $50,000 or more in some markets
Number of ‘Accidental Landlords’ Rises to Three-Year High
Unsold listings make up a growing share of the rental market — the second-largest on record and trending up
Zillow: CPI Shelter Forecast, January 2026
Zillow forecasts 2.8% rent inflation, 3.3% OER inflation annually in January, as measured by the Consumer Price Index.
Two Decades of Zillow Data Show How the U.S. Housing Market Has Changed Since 2006
How shifting prices, rising housing wealth and a deepening supply gap have reshaped housing over the past 20 years
Big-Game Salaries, Big-Ticket Home Prices
Even the lowest-paid players taking the field this Sunday can shop for homes in the multimillion-dollar range
