Zillow Front Porch
Zillow’s home for news, data, insights and official perspectives on housing and the real estate industry.
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4 min readFirst impressions matter: Home sellers usually call just one agent
Zillow research shows that sellers lean on referrals, past relationships and community ties, and care more about hiring an agent they trust than one who charges less
4 min readRenters have the upper hand this winter. It may not last.
Demand is accelerating while new supply continues to normalize
5 min readZillow Preview is live on RealScout, where buyers and agents shop together
Through this integration, sellers get more exposure, buyers get more lead time and agents get early signals on who's ready to move
6 min readZillow CEO: No tech wave has replaced real estate agents. AI won't either.
At Agent Unlock in Las Vegas, Jeremy Wacksman addressed agent skepticism head-on and laid out what agents can expect next from Zillow
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