In Flex, agents pay nothing until they successfully close a transaction with a connection provided by Zillow. That means you can use 100% of your budget to build and improve your business – hire the right staff, explore new markets, and reduce risk during times of change. As a Flex partner, Zillow will help you deliver a seamless and stress-free home buying and selling experience to your customers.

We are confident that Flex is one of the industry’s most valuable programs for growing your sphere of influence through lifelong client relationships. By partnering with us through the Flex program you can expect:

• Client Connections/Leads with No Upfront Cost
  With 88% of buyers saying they would use their agent again, every connection creates the opportunity for cash flow today and referrals in the future (National Association of Realtors, 2024).
  

• Zillow’s Investment in Buyer Acquisition
  In Flex, you benefit from Zillow’s continuous investments in reinforcing our position as the largest online real estate marketplace in the US. “Zillow” is searched more on Google than “real estate” (Google Trends, May 2025). In placing our top agents at the center of our advertisement strategy, you benefit from Zillow’s reach without investing the upfront cost in buyer-acquisition. This means your business has access to more than 200M monthly active users who use Zillow to search, discover, and win their next home (Zillow Group Internal Data).
  

• Innovation that Helps You Close Deals
  From integrations with Follow Up Boss – a leading real estate CRM – to instant scheduling of home tours through Real-Time Touring with ShowingTime, our Flex program sits at the forefront of Zillow innovations. Plus, with Zillow Home Loans available in 49 states (except New York), with top-rated loan officers and multiple financing options to confidently get your clients home as a lending partner. These innovations continue to make managing your clients more efficient and effective, allowing you to spend your time on what you do best – delivering outstanding service to your clients.
  

• Support Through Data Driven Courses and 1:1 Coaching
  Hands-on Growth Advisor consultations and access to more than 50 on-demand, and instructor-led Zillow Academy courses for new agents all of which provide Flex partners with end-to-end performance visibility and shared accountability to business targets.
  

In order to participate and receive the benefits of Flex, partners must:

• Achieve the Flex Program Standards and fulfill partnership requirements.
• Be in good financial standing with our payment policy.
• Comply with the terms of their Flex agreement.

You can contact your Growth Advisor or visit our Flex FAQs page if you have questions on how the Flex program works.