Our Consumers

Consumer psychographics show an affluent and wide-ranging audience

Automotive
(x More likely than the average user)
Shopped online for new automobile*
2.4x
Own sports luxury vehicle
2.2x
Purchased auto insurance+
1.8x
Own a hybrid
1.7x
Shopped online for automobile parts
1.6x
Business
(x More likely than the average user)
Employed in real estate
4.8x
Employed in finance/banking
2.0x
Self-employed C-level exec
1.7x
Starting own business*
1.7x
Any C-level exec/owner
1.6x
Finance
(x More likely than the average user)
Shopped online for stocks+
2.5x
Shopped online for loans+
2.3x
Portfolio size $500k+
2.0x
Shopped online for any insurance+
1.7x
Portfolio size $250k+
1.6x
Own any platinum card
1.5x
Real Estate
(x More likely than the average user)
Buying first home*
3.0x
Definitely will purchase as investment*
2.8x
Definitely will purchase new residence*
2.5x
Shopped online for home improvement
2.5x
Shopped online for insurance+
2.1x
Travel
(x More likely than the average user)
Major sporting event for vacation
2.0x
Resort/spa for vacation
2.0x
Any travel for vacation (last 30 days)
1.8x
Any car rental for vacation
1.7x
All-inclusive resort
1.4x
Electronic, Technology, & Telecom
(x More likely than the average user)
Software - Web/Internet+
2.4x
Home electronics (last 30 days)
2.3x
Computer hardware+
1.8x
Software - educational
1.8x
High-speed Internet
1.8x
Cell phone/services+
1.6x
Software - games
1.1x
  • * Next 12 months
  • + Last 6 months
  • ** Plan to actively buy or sell a home in next 1-2 years.

Want to learn more? Contact a sales representative today

866-324-4005

Want to learn more? Contact a sales representative today

866-324-4005

Zillow Audience
Monthly unique users(1)
(as of April 2012)		 32.1 million
Year-over-year growth 65%
Median household income(2) $78,491
Median age(2) 49
Zillow Attracts Buyers
Zillow consumers' average credit score (very good rating)(3) 722
Zillow's click conversion compared to Google(4) 3.4x better
Home buyers who visit Zillow(5) 55%
Zillow users who are "in the market" - buying, selling, helping others buy/sell or planning to rent(6) 75%
Zillow visitors actively seeking a loan in the next 3 months(7) 3.8 million
Key Stats: Audience Demographics(2)
Median age 49
Male/female 48% / 52%
Completed Grad School 34%
HHI: $75k+ 47%
HHI: $100k+ 27%
Little audience overlap(8)
AOL real estate 3%
MSN Real Estate 5%
Yahoo! Real Estate 7%
Trulia.com 26%
Realtor.com 17%

Sources : (1) Internal tracking via Google Analytics, April 2012. (2) comScore Plan Metrix Site Audience Profile, July 2011. (3) Zillow users who submitted loan requests on Zillow Mortgage Marketplace during March 2011. (4) Independent study conducted by the WAV group. (5) California association of Realtors study 2008. (6) Zillow site survey, July 2011. (7) Zillow internal, April 2011. Questions asked of home shoppers on Zillow. (8) comScore Plan Metrix Cross Visiting, April 2011.