Moving has a profound impact on brand trial, product and service purchases. Zillow reaches a large audience of movers: Over 19 MILLION, or 52%, of Zillow visitors are moving within two years!
Zillow discovered just how powerful this audience is through an independent study conducted by Ipsos. Here’s a snapshot of what we learned:
-- Movers were 90% more likely to purchase a vehicle within 12 months
-- 53% of movers were more likely to purchase an additional vehicle, rather than a replacement vehicle, than non-movers.
Types of vehicles purchased:
Consumer Packaged Goods (CPG)
Home Improvement & Services
Electronics & Technology
- For more study details, please contact email@example.com
- Sources: Zillow Internal; Independent study conducted by Ipsos on behalf of Zillow, Inc.
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