Automotive
| (x More likely than the average user) |
| Shopped online for new automobile* |
|
2.4x |
| Own sports luxury vehicle |
|
2.2x |
| Purchased auto insurance+ |
|
1.8x |
| Own a hybrid |
|
1.7x |
| Shopped online for automobile parts |
|
1.6x |
Business
| (x More likely than the average user) |
| Employed in real estate |
|
4.8x |
| Employed in finance/banking |
|
2.0x |
| Self-employed C-level exec |
|
1.7x |
| Starting own business* |
|
1.7x |
| Any C-level exec/owner |
|
1.6x |
Finance
| (x More likely than the average user) |
| Shopped online for stocks+ |
|
2.5x |
| Shopped online for loans+ |
|
2.3x |
| Portfolio size $500k+ |
|
2.0x |
| Shopped online for any insurance+ |
|
1.7x |
| Portfolio size $250k+ |
|
1.6x |
| Own any platinum card |
|
1.5x |
Real Estate
| (x More likely than the average user) |
| Buying first home* |
|
3.0x |
| Definitely will purchase as investment* |
|
2.8x |
| Definitely will purchase new residence* |
|
2.5x |
| Shopped online for home improvement |
|
2.5x |
| Shopped online for insurance+ |
|
2.1x |
Travel
| (x More likely than the average user) |
| Major sporting event for vacation |
|
2.0x |
| Resort/spa for vacation |
|
2.0x |
| Any travel for vacation (last 30 days) |
|
1.8x |
| Any car rental for vacation |
|
1.7x |
| All-inclusive resort |
|
1.4x |
Electronic, Technology, & Telecom
| (x More likely than the average user) |
| Software - Web/Internet+ |
|
2.4x |
| Home electronics (last 30 days) |
|
2.3x |
| Computer hardware+ |
|
1.8x |
| Software - educational |
|
1.8x |
| High-speed Internet |
|
1.8x |
| Cell phone/services+ |
|
1.6x |
| Software - games |
|
1.1x |
- * Next 12 months
- + Last 6 months
- ** Plan to actively buy or sell a home in next 1-2 years.
