Don’t let your listings go dark
Your local MLS is putting your clients' listing visibility at risk on the platform that reaches more home shoppers than any other.
To ensure your agents' listings get maximum exposure, set up a direct feed agreement with us for free.
Already have a feed? Here's what you can do ↓
How to protect your listings
A direct feed agreement connects your brokerage's listings directly to Zillow. Once it's active, your listings will appear on Zillow regardless of MLS changes.
The process takes two steps:
Step 1
Sign the listing feed agreement
Step 2
Connect via MLS Grid
That's it. Once active, your listings flow directly to Zillow and Trulia. Your agents stay visible. Your sellers stay protected.
Or email us directly: BeOnZillow@zillowgroup.com
Let your agents know they’re covered
With a direct feed agreement, your agents' listings will continue to show on Zillow regardless of your local MLS's actions. But your agents may not know that. Send your agents the note below so they can get ahead of potential questions from sellers.
What this means for you
You're covered. Your listings will show on Zillow regardless of what your local MLS does. Check with your broker or office manager to confirm — or ask them to share this page with you.
If your broker has a direct Zillow feed:
You're covered. Your listings will show on Zillow regardless of what MRED does. Check with your broker or office manager to confirm — or ask them to share this page with you.
If your broker doesn't have a feed yet:
Ask them to set one up. It's free, takes two steps, and protects every agent at your brokerage. Send them the note below to start the conversation.
Let your agents know they’re covered
With a direct feed agreement, your agents' listings will continue to show on Zillow regardless of your local MLS's actions. But your agents may not know that. Send your agents the note below so they can get ahead of potential questions from sellers.
What this means for you
You're covered. Your listings will show on Zillow regardless of what your local MLS does. Check with your broker or office manager to confirm — or ask them to share this page with you.
If your broker has a direct Zillow feed:
You're covered. Your listings will show on Zillow regardless of what MRED does. Check with your broker or office manager to confirm — or ask them to share this page with you.
If your broker doesn't have a feed yet:
Ask them to set one up. It's free, takes two steps, and protects every agent at your brokerage. Send them the note below to start the conversation.
Help clients know their listings are safe with ready-made social posts
Your clients and your agents need to hear from you — and we've made it easy. Access free social media toolkits built for brokers and agents, ready to customize in Canva and share in minutes.
Toolkit for brokers
Let your agents and clients know their listings are still visible on Zillow. Customize your toolkit in Canva and post directly to your channels in minutes — no design skills needed.
Toolkit for agents
Your sellers need to hear from you. Use ready-made social posts to let them know their listings are still live and visible to buyers on Zillow — simply customize and post in minutes.
Common questions
- What is a direct feed agreement?
PDAP (Participant Data Access Policy) is a direct listing feed program. It allows brokerages to send their listings directly to Zillow, independent of MLS syndication. Once active, your listings appear on Zillow regardless of any MLS policy changes or disputes.
- Why should my brokerage have a direct feed even if the current MLS situation resolves?
MLS relationships change. Technical outages happen. Disputes arise. A direct feed is infrastructure that protects your listings no matter what — now and in the future. It's a straightforward setup that eliminates a dependency you and your clients shouldn't have to rely on.
- Is there a cost?
No. Setting up a direct feed agreement with Zillow is free.
- How long does it take to set up?
The process involves two steps — signing the feed agreement and connecting via MLS Grid. The timeline depends on your tech stack, but many brokerages can complete it quickly. Start at zillow.com/agents/beonzillow and our team will guide you through it.
- If my broker has a feed, do I as an agent need to do anything?
No. If your brokerage has a direct feed with Zillow, your listings are automatically covered. You don't need to take any action.
- What happens if my broker doesn't set up a feed and my MLS cuts theirs?
If your MLS has cut its feed and your broker doesn't have a direct feed in place, your listings may no longer appear on Zillow.
Your listings, max exposure
A direct Zillow feed keeps your listings visible.
Get your listings back on Zillow
MRED has cut Zillow’s access to display your agents’ listings, which means they have disappeared from the platform with the largest online audience of home shoppers.
To ensure your agents’ listings get maximum exposure, set up a direct feed agreement with us for free.
Are you an agent? Here's what you can do ↓
How to keep your listings on Zillow
A direct feed agreement keeps your brokerage's listings on Zillow and Trulia. Once it's active, your listings will appear on Zillow regardless of any changes your MLS makes to our feed.
The process takes two steps:
Step 1
Sign the listing feed agreement
Step 2
Connect via MLS Grid
That's it. Once active, your listings flow directly to Zillow and Trulia. Your agents stay visible. Your sellers stay protected.
Or email us directly: BeOnZillow@zillowgroup.com
Let your agents know they’re covered
With a direct feed agreement, your agents' listings will continue to show on Zillow regardless of what MRED decides. But your agents may not know that. Send your agents the note below so they can get ahead of potential questions from sellers.
What this means for you
Keeping your listings on Zillow depends on whether your broker has a direct feed agreement with us. Here's how to find out and what to do.
If your broker has a direct Zillow feed:
You're covered. Your listings will show on Zillow regardless of what MRED does. Check with your broker or office manager to confirm — or ask them to share this page with you.
If your broker doesn't have a feed yet:
Ask them to set one up. It's free, takes two steps, and protects every agent at your brokerage. Send them the note below to start the conversation.
Let your agents know they’re covered
With a direct feed agreement, your agents' listings will continue to show on Zillow regardless of MRED’s actions. But your agents may not know that. Send your agents the note below so they can get ahead of potential questions from sellers.
What this means for you
Keeping your listings on Zillow depends on whether your broker has a direct feed agreement with us. Here's how to find out and what to do.
If your broker has a direct Zillow feed:
Your listings will show on Zillow regardless of MRED’s actions. Check with your broker or office manager to confirm — or ask them to share this page with you.
If your broker doesn't have a feed yet:
Ask them to set one up. It's free, takes two steps, and protects every agent at your brokerage. Send them the note below to start the conversation.
Common questions
- What is a direct feed agreement?
PDAP (Participant Data Access Policy) is Zillow's direct listing feed program. It allows brokerages to send their listings directly to Zillow, independent of MLS syndication. Once active, your listings appear on Zillow regardless of any MLS policy changes or disputes.
- Why should my brokerage have a direct feed even if the current MLS situation resolves?
MLS relationships change. Technical outages happen. Disputes arise. A direct feed is infrastructure that protects your listings no matter what — now and in the future. It's a straightforward setup that eliminates a dependency you and your clients shouldn't have to rely on.
- Is there a cost?
No. Setting up a direct feed agreement with Zillow is free.
- How long does it take to set up?
The process involves two steps — signing the feed agreement and connecting via MLS Grid. The timeline depends on your tech stack, but many brokerages can complete it quickly. Start at zillow.com/agents/beonzillow and our team will guide you through it.
- If my broker has a feed, do I as an agent need to do anything?
No. If your brokerage has a direct feed with Zillow, your listings are automatically covered. You don't need to take any action.
- What happens if my broker hasn’t set up a feed?
Since MRED has cut its feed, if your broker doesn't have a direct feed in place, your listings may no longer appear on Zillow.
Your listings, max exposure
A direct Zillow feed keeps your listings visible.
