Brand Advertising
Tell your brand’s story across Zillow Group’s network of real estate sites.

Brand Advertising
Tell your brand’s story across Zillow Group’s network of real estate sites.



We’re more than just a real estate search engine.
Finding a home is just the beginning of the Zillow Group experience. Whether it’s dreaming of your next rental, securing home financing or selling a home, we provide customers with an end-to-end home journey experience that can include your brand.
Why Zillow Group?
Reach the right customers at scale by advertising across the nation’s largest real estate network.

227M Million
Avg. Monthly Unique Users
Q1 2025

Number 29
in the Comscore Top 50 Websites
April 2025

2.4 Billion
Visits
Q1 2025
Source: Based on total traffic, source: Comscore, April 2025 and Comscore Media Metrix Multi-Platform, Q1 2025
Discover the right media solutions to meet your campaign goals

Media Placements
Integrate your message into the user experience with media placements that drive high-performing results on Zillow, Trulia, StreetEasy and HotPads.
Ad Targeting
Reach high-value customers across different stages of the home journey with Zillow Group’s exclusive first-party audience segments.


Programmatic Ads
Integrate your brand throughout Zillow Group’s portfolio of real estate sites through our Native Programmatic offering.
Interested in advertising with us?
Determine the right advertising method for you.