Updated March 17, 2026

Zillow Listing Access Standards

Welcome and thank you for your interest in Zillow. By using Zillow’s services, including but not limited to our online display of properties listed for sale, whether such listings are delivered to us by the listing agent or any authorized third party, directly or through a data feed (collectively, the “Services”), you acknowledge and agree to the following Listing Access Standards (“Standards”), as may be updated or modified at any time:

Purpose. The purpose of these Standards is to support Zillow’s belief that consumers and agents deserve fair and transparent access to all real estate information and to provide sellers with informed choice on how their listings will be marketed. For more information, visit https://advocacy.zillowgroup.com/.
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Scope. These Standards apply to real estate brokerages and their licensed agents utilizing the Services and the Zillow Sites (specifically, Zillow.com and Trulia.com websites and mobile apps).
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Marketing Listings.

(a) For any for-sale property that is subject to a listing agreement (“Listing”), the listing agent will make the Listing broadly accessible to the general public in a manner that provides open access, which may include displaying it on a public-facing website, mobile app, or internet real estate portal, or placing it in a Multiple Listing Service (“MLS”) for distribution and display on MLS participants’ sites.

(b) A Listing that has been part of selective or gated marketing practices that require a consumer to work with the listing brokerage to get access to the Listing is not considered “broadly accessible to the general public” and will not be eligible for display on the Zillow Sites.

(c) Notwithstanding the above, a Listing that is marketed privately complies with these Standards as long as all of the following conditions are met:

i. The Listing is shared only among agents within the listing brokerage and their clients through 1:1 communication;

ii. The seller for such Listing has signed a waiver/opt-out form that specifically directs the Listing agent not to publicly market the Listing on websites and platforms accessible to the general public and includes sufficient information to allow the seller to consider the potential drawbacks of withholding it from the general public;

iii. The Listing has not been in a brokerage’s private listing network (or a broker’s inventory of private or off-market listings) that is actively marketed to consumers, including on a public-facing website; and

iv. Consumers’ access to the Listing is not, and was not previously, gated behind a login or registration wall which is contingent on the consumer working with the listing brokerage.

4. Non-Compliant Listings. If a Listing does not comply with these Standards, we will not accept such Listing for display on the Zillow Sites at any time as long as the Listing is with the same listing agent and/or the same listing brokerage, whether or not subject to the initial listing agreement or any amended or subsequent listing agreement with the same brokerage. We reserve the right to enforce this provision in our sole discretion.