Price matters, but it's not everything. Here's how to size up every offer on your home.

Written by Grant Brissey on October 28, 2026
Edited by Suzanne De Vita
Getting more than one offer on your home is exciting. It also means you have a decision to make.
Zillow research shows the typical seller in 2025 got two offers. More than half had at least one offer fall through. That’s one reason the highest price isn't necessarily the strongest offer. The best offer for you might be the one with the most reliable financing, the fewest contingencies, or a closing date that fits your plans. It really depends on your needs.
Here's how to compare your offers and set yourself up for a smooth sale.
Start by laying your offers side by side. Each one is a package of terms, and the price at the top is only one part of it. As you review them with your agent, think about what matters most, whether that's getting the most money, closing on your schedule, or avoiding surprises before closing day. Let’s look at the factors at play:
Think about what would make your move easier, too. A buyer who's willing to work around your schedule, whether that means a later closing date or a rent-back, may be worth more to you than one who offers a bit more money.
If you haven't listed your home yet, a Zillow partner agent can help you size up every offer, confirm with the buyer’s agent that they’ve been pre-approved, and negotiate terms that fit your plans. Answer a few quick questions to see if you're eligible. There’s no commitment required.
Not always. The highest offer only pays off if it closes. Issues with money, mortgage, or financing are the most common reason sellers say a deal fell apart, which is why some sellers prefer to accept a cash offer.
Before you go with the top number, weigh these risks:
A high offer only matters if the buyer can actually pay it. Your agent can help you check each buyer's finances before you accept.
Most buyers need a mortgage to buy a home. A pre-approved buyer has had their finances evaluated by a lender who is tentatively willing to lend them up to a certain amount, so an offer with a pre-approval letter is stronger than one without.
Keep in mind that a pre-approval letter isn't a guaranteed loan offer, and many expire within 30 to 60 days. Be sure to check the date.
Consider how much cash the buyer plans to put down. Down payments of 20% or more tend to be the least risky for lenders to finance, which can make financing problems less likely. A larger down payment typically shows a buyer is more financially prepared and serious about the purchase.
An all-cash offer removes the financing step, but you still need to confirm the buyer has the money. Before you accept, ask for proof of funds, like a recent bank statement or, preferably, an official letter from the buyer's financial institution verifying funds and other information.
The buyer's lender will require an appraisal. If your home appraises for less than the offer price, the lender will require the buyer to pay the difference at closing or deny the loan, and the sale could fall through.
Buyers are also encouraged to use a low appraisal to ask for a lower price, so be ready to negotiate. A buyer with an appraisal contingency can also walk away with their earnest money or renegotiate the price. Look for offers where the buyer has enough cash in savings to cover a low appraisal, or has agreed in their purchase agreement to cover some or all of the difference.
Contingencies are conditions that must be met before a buyer officially buys your home. If they aren't met, the buyer can back out of the deal and typically get their earnest money back. In a 2025 Zillow survey, 85% of buyers included at least one contingency in their final offer.
Watch for these:
As a general rule, offers with fewer contingencies are more likely to close.
Having more than one offer gives you leverage. You can accept the one you like best as written, but your agent may be able to negotiate a better price or terms before you sign.
Once your agent walks you through every offer, you can respond to the one you like best with a counteroffer. You can ask for a higher price or different terms, like a new closing date. Keep in mind that a counteroffer rejects the buyer's original offer, so they can accept your terms, counter back, or walk away. Counteroffers are also time-sensitive, so include a deadline for the buyer's response. If the buyer accepts, your home goes under contract — but the deal isn't final until closing.
In a competitive market, your agent may ask every interested buyer to submit their highest and best offer by a deadline. You can then compare them and choose the one that fits your goals. Some buyers may include an escalation clause, which automatically raises their bid by a set amount over competing offers, up to a maximum price. Your agent can tell you whether this approach makes sense in your market.
Price isn't the only term to negotiate. Buyers may also ask for seller concessions. In 2025, 67% of sellers paid some or all of the buyer's closing costs, and 33% accepted an offer that included a rate buydown. Some buyers ask for repair credits, too. The buyer's loan may limit how much you can contribute, so your agent can help you structure any credits.
You can also negotiate the closing timeline. If you need time to move into your next home, ask for a rent-back, which lets you stay in the home as a renter after closing. These agreements usually last less than 60 days.
No, a seller can accept only one offer at a time. Once you accept an offer, you can't break that contract to accept a better one. You can keep your home listed as active under contract and take backup offers, which can move forward only if the first sale falls through.
It depends. A cash offer skips the lender and is less likely to fall through. But cash buyers may offer less, and about half of sellers who get an all-cash offer still choose a buyer with a mortgage.
Usually until the offer expires. Buyers typically give sellers 24, 48, or 72 hours to respond, though the rules vary by contract.
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