Introducing Zillow Preview: Launch your home early with confidence

Selling a home is one of the biggest financial decisions you'll ever make. Even with extensive preparation and support from a trusted agent, there's still a moment of uncertainty when you set a price for your home and put it on the market. What if the price isn't quite right? What if serious buyers never see it? What if it sits on the market too long?

To build confidence at this key step, we created Zillow Preview: a new way to test the waters before you dive in, and get insights about buyer interest while you and your agent fine-tune your listing strategy.

How Zillow Preview works

Zillow Preview lets you launch your home early on Zillow before it goes fully active, giving you early exposure to the largest online audience of home shoppers in the country. During the preview period, your listing gets prioritized placement in Zillow search results, helping more buyers see it sooner. 

Your agent will also see exactly how buyers are responding — views, saves, shares, and tour requests — and can use that real-world feedback to fine-tune your pricing and marketing approach. This lets you fully launch your listing with a tested strategy and a pipeline of interested buyers already in place.

Zillow Preview lets you reach serious buyers sooner

The initial days of your listing are critical. Zillow Preview gives you crucial early exposure — when buyer interest is highest — all on your terms: 

• During the preview period, your home gets a boost in Zillow search results, showing it prominently to millions of home buyers.
• While your listing is in Preview, you and your agent also have flexibility around how key pricing and days on Zillow timing details are displayed.

Get authentic feedback from an open marketplace

In many markets, early listings, including “coming soon” listings, are not widely visible to the public. Zillow Preview delivers early, public exposure — expanding access without limiting visibility.

Zillow Preview also fits into a strategy of broadening exposure for a home at all stages of the selling process. Research shows that homes available to the widest possible audience sell faster and for more money. A 2022 study found that homes listed publicly on the MLS sold for 17.5% more than homes on smaller private networks, which adds up to $53,000 more for a typical seller. 

The same study revealed that 63% of homes starting as private listings eventually needed full market exposure to sell. Zillow Preview provides prominent placement in front of Zillow’s 235 million average monthly users even before MLS listing — ensuring that when your home fully hits the market, it has already benefitted from broad exposure.

Selling a home isn't a snap decision. Most sellers spend three months or more seriously considering their sale before they list. Zillow Preview fits naturally into this preparation period as a way to start learning from the market without locking yourself into a listing decision.

Ready to preview your sale?

When you’re actively preparing to go to market, Zillow Preview offers a new way to launch your sale with more information, earlier in the process.

Talk to your agent about how Zillow Preview can fit into your listing strategy, or explore your selling options.