From Runway to Rentals: Zillow teams up with "The Devil Wears Prada 2"

Zillow is joining forces with 20th Century Studios “The Devil Wears Prada 2,“ the highly anticipated sequel to the global phenomenon, arriving in theaters May 1.

In a city like New York, where ambition moves fast and reinvention is always just around the corner, finding the right place to land can shape what comes next. Whether it’s a fresh start, a career leap, or a moment of personal transformation, moving is often at the heart of life’s biggest transitions, equal parts exhilarating and uncertain.

That mix of pressure and possibility is pure “Devil Wears Prada“ lore. The sequel returns to a world where standards are exacting, taste is imperative, and change is the only constant. And in that world, where you live says as much as where you work.

This collaboration places Zillow Rentals squarely in the cultural conversation, spotlighting the modern moving experience in a cultural moment that feels both aspirational and real. To bring it to life, the brand debuted a new campaign inspired by one of the franchise’s most iconic dynamics: the impossible ask. The campaign captures the high stakes, sharp wit, and transformative moments that define “The Devil Wears Prada“ and its sequel.

The hero spot is set inside the film’s Runway offices where a trio of editors scrambles to find their legendary editor-in-chief Miranda Priestly a new apartment after she declares she’s “sick of the skyline.” As they race to deliver against her exacting standards, they turn to Zillow Rentals to filter for highly specific criteria such as park views, southern exposure and elevated design details. The search unfolds with urgency and humor, ultimately showcasing how Zillow Rentals helps renters find a place that meets even Miranda-level expectations.

The idea is familiar to anyone who has searched for a place and tried to balance what they want with what is possible.

“Everybody wants this. And for us, it’s very intentional,” said Beverly Jackson, Vice President of Brand, Product & Integrated Marketing at Zillow. “Renting is a huge, emotional decision, and we want Zillow to be the first place people think of when that moment hits. The Devil Wears Prada world is such an iconic part of culture, so this collaboration lets us connect to that conversation in a way that’s both relevant and genuinely useful.”

This campaign is part of Zillow’s broader focus celebrating the diversity and flexibility of renting while providing useful tools and data for renters to make the best decision when finding their next home.

By Zillow Rentals teaming up with a story people already love, it connects a real tool to a real moment in life. It also gives viewers an easy next step when they start thinking about their own move. Zillow has rentals. Groundbreaking.

“The Devil Wears Prada 2“ arrives exclusively in theaters May 1. Watch Zillow’s new ad spots starring Pauline Chalamet: 

• Rentals for spring
• Obsessed
• Groundbreaking

About The Devil Wears Prada 2:

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel — Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ “The Devil Wears Prada 2,” the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Karen Rosenfelt, Michael Bederman and Aline Brosh McKenna.