What’s New with Zillow Pro Membership: Fall Product Updates
Written by Zillow on October 14, 2026
Four new product releases in Zillow ProSM just dropped with ways to identify opportunity, send invites quicker, and connect with more contacts on Zillow.
My Agent universal link & universal QR code
Likely to List
What’s new: Likely to List surfaces your contacts in Follow Up Boss who may list their home in the next 90 days, based on off-market home detail engagement. When a home that’s likely to come to market matches a contact’s address on file in your CRM, the Likely to List tag appears — turning your contact list into a dynamic source of potential sellers.
Why it matters: Likely to List signals can help you start a conversation that could lead to a new listing. Your Likely to List Smart List shows flagged contacts in one place, and you can use the tag or Smart List as a trigger in FUB Automations to stay in touch with these leads until they’re ready to sell.
Your next step: Open your Likely to List Smart List in FUB. Treat the tag as a reason to start a conversation, not a confirmation that the contact is selling or owns the matched home.
Learn more: Zillow Help Center
My Agent: Send Invite
What’s new: The zillow-my-agent-send-invite tag automatically appears to help you identify contacts in your database who are likely to connect through a My Agent relationship. The contact is automatically added to your Zillow Pro My Agent Opportunities Smart List, with an accompanying task and email notification to help you act on every opportunity.
Why it matters: This will make it easier for you to decide which contacts to send a My Agent invite. The system flags contacts for you, prioritizing those more likely to accept, so you can work smarter, establish more My Agent connections, and unlock a front row seat to your buyer’s home search.
Your next step: Open your My Agent Opportunities Smart List.
Learn more: My Agent | Zillow Help Center | What’s new on Follow Up Boss | FUB Help Center
My Agent: Auto Invite
What’s new: Building on the automated zillow-my-agent-send-invite tag, Auto Invite goes one step further and automatically sends a My Agent invite to your contacts who have the highest probability of accepting. The invite content is identical to a manually sent invite, only it’s sent on your behalf directly in the buyer’s Zillow app or desktop experience.
Why it matters: Auto Invite removes the manual step of sending invites, encouraging more My Agent connections with less busywork for you.
Your next step: Open FUB and review your new My Agent connections on your My Agent Connections Smart List.
Learn more: My Agent | Zillow Help Center | Zillow Academy | FUB Help Center
My Agent universal link & Zillow QR code
What’s new: This broadens your opportunity to connect with your contacts with a single link you can drop into any channel — email signatures, bulk campaigns, open house signage, and more. It makes it easier for your contacts to connect with you, so your next My Agent connection is one click away.
Why it matters: Rather than creating individual links for each client, one reusable link is tied to your profile. The QR code is a scannable version of the link, making it even easier to distribute in physical or visual formats. You can share your QR code or link with contacts to connect with you on Zillow directly from FUB.
Your next step: Download, copy, or share your My Agent Universal Link directly from Follow Up Boss.
Learn more: My Agent Universal Link | My Agent QR Code Generator | FUB Help Center
Tips for top-performing listings
Backed by new research, this guide reveals what today’s top listings do differently to capture buyer attention and outperform the rest.
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