I’m a third-generation Pasadena native with deep roots in the communities of Pasadena and Northeast Los Angeles. These neighborhoods aren’t just where I work—they’re home. I know the streets, the local businesses, the architecture, the hidden gems, and the people like the back of my hand.

After spending five formative years in New York for college, I returned to Los Angeles in 2010 and built two successful businesses rooted in creativity, relation...