I'm Carleen Murone, a Cape Coral listing specialist. My deepest work is on the sell side — pricing, positioning, and negotiation — and I also welcome a select number of buyers by referral each year.

I came to real estate the long way. More than twenty years in sales and marketing leadership taught me how to position something so the right buyer sees its value. A decade owning a wellness business taught me that most big decisions are really a life...