Twenty-four years in the Valley and I still start the same way every time: by listening.

Most agents arrive with the plan already made. I'd rather hear what you actually need first. A first house, a move up, a downsize, or an investment. We build the plan after that.

What that looks like in practice: real comps and a price that survives the appraisal, not one that wins the listing appointment. Negotiation from someone who's been reading the oth...