Jim Archer is a full time, seasoned Real Estate Broker in Lubbock, TX. Jim averages 150 sales a year, has over 700 home sales under his belt and even wrote a book on effective sales practices in competitive markets. With proven pricing strategies and marketing plans, he helps sellers stand out in a competitive market so they can put the most money possible in their pockets. For buyers, he and his team educate and support every step of the way ma...