Onias Derilus here, South Florida broker and founder of Pure Equity, a brokerage built around straight answers given quickly. I hold Florida broker license, the top tier of licensure in the state, and I've worked this market since 2012.

For sellers, the questions are always the same: what is it worth, what will it net after costs, and how long will it take. I price from current comparable sales rather than from optimism, and I'll tell you when a...