In 2019, Home is as important to the American consumer as it has ever been – even as the ways and means involved in finding and affording it are drastically different than they were even a generation ago. We hope the Zillow Group 2019 Consumer Housing Trends Report helps illuminate both what has changed and what remains the same in real estate.
Housing Trends Report
How Debt Makes Getting a Home Harder
A person’s debt load has a tremendous impact on their housing options, including the type of home someone can afford to rent or buy, their timeline for buying a home and their ability to afford an adequate down payment.
Call Versus Click: The Pros and Cons of Phone and Web Surveys
There are variety of ways to collect survey data, including phone, Web and mail, each with pros and cons that can ultimately impact the quality of the data gathered – for better and worse.
Seller Stresses: The Things Virtually All Home Sellers Sweat
Selling a home is plenty stressful, and virtually no one is immune: 95% of home sellers are stressed by some aspect of the process.
What Zillow Has Learned Creating Web Surveys
Ultimately, the purpose of survey research is to understand preferences, decisions or behavior when no objective data exists. But care is needed. There are right ways and wrong ways to field and analyze survey data.
Zillow Group 2019 Consumer Housing Trends Report Survey Methodology
Zillow Group partnered with independent market research and data analytics firm YouGov® to conduct a nationally representative, online quantitative survey.
