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Zillow Research

Listing Features That Sell: If You’ve Got These, Flaunt Them

Kitchen amenities were six of the top 10 listing features among homes that sold for more than expected in 2017 and 2018. And that doesn't even include wine cellars, which are associated with kitchens and made the list as well.

Kitchens historically were the hubs of people’s homes, offering warmth, nourishment and connection. And no surprise, they maintain their starring role: Kitchen amenities were six of the top 10 listing features among homes that sold for more than expected in 2017 and 2018. And that doesn’t even include wine cellars, which are associated with kitchens and made the list as well.

Listings that mentioned a “steam oven” — a wall oven that can steam food — earned the highest sale premium of all the keywords analyzed: 34.1% more than the expected sale price. A tradeoff is that listings mentioning steam ovens stayed on the market 22 days longer than similar homes that didn’t.

We’re not saying you should add a steam oven or any of these features just to help a home sell. We’re also not saying that it’s necessarily these features that account for the price boost. It could be that homes with steam ovens also have amazing kitchens that create a sweet sale-price premium.

However, listings that mention these features do sell for more—sometimes a lot more. So if you have any of these items already, when you’re writing that listing is the time to flaunt it.

To sell a home faster, think trendy.

Listings that mentioned open shelving sold more than 11 days faster than expected. A pergola and the term “mid-century” were runners up, with listings that included those terms selling 10.7 days faster, on average.

Mentioning these features could shave more than a week off how long your house sits on the market.

Methodology

We analyzed 4.6 million home sales across the country completed in 2017 and 2018. Sale price and days on Zillow were separately regressed on controls for home size, age, ZIP code level average home values, MSA-level home value trends, the year and quarter in which the home sold, the broad price tier of that home within the MSA, and an indicator for the presence of each feature in the listing description.

Listing Features That Sell: If You’ve Got These, Flaunt Them