Home Shoppers Feel Safer if They See Photos of Agents Wearing a Mask
Home shoppers that see photos of mask-wearing agents are more likely to feel cared for, and are more likely to schedule a tour.
Market Trends
How $15k in Down Payment Assistance Could Help Millions Achieve Homeownership
More than 25% of U.S. renters could afford their typical local monthly mortgage payment -- if they had enough savings for a minimal down payment.
Luxury Kitchens & Bathrooms are Pandemic Must-Haves
Homes that advertised higher-end kitchen and bathroom amenities sold for more than otherwise expected in 2020.
Americans Want Digital Tools to Complement Traditional Home Shopping
Most people are reluctant to rent, buy and/or sell a home entirely online. But most are comfortable using technology for at least some of the process.
Mortgage Rates Fall on Uptick in Treasury Bond Demand
Mortgage rates fell following a rise in investor demand for U.S. Treasuries, but upward pressure on rates could be here to stay.
Expanding Access to Credit Could Shrink the Homeownership Race Gap
There is a direct correlation between credit security -- a strong credit history and structural access to credit offerings -- and higher homeownership.
January 2021 New Home Sales: Setting the Tone
This is exactly the kind of tone builders wanted to set at the start of 2021, establishing a very strong early pace for new home activity to come.
December 2020 Case-Shiller Results & January Forecast: An Exclamation Point on 2020
Home prices as measured by the Case-Shiller indices continued to surge higher in December, setting the stage for more strong growth in the months ahead.
How the Coronavirus Vaccine Could Further Fuel the Upcoming Home Shopping Season
70% of homeowners say they would feel reasonably safe moving after widespread COVID vaccination, up from 52% who feel that way now.
January Existing Home Sales: Setting the Stage
January’s existing home sales figures continued 2020's momentum and set the stage for what should be another banner year for the housing market.
