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Zillow Research

What Distinguishes the Markets Renters Want to Move to From the Markets Renters Want to Leave

The (real or imagined) allure of greener pastures beyond the horizon is a near-constant theme in the American national imagination, and regional migration – the movement of people across the country – is among the most important drivers of local differences in housing demand and desirability. And in the simplest sense, areas with lots of people looking to leave can often be considered less desirable, while markets with lots of people eager to move in are likely more desirable. But not always.

Zillow Rent Forecast: Expected Rental Growth Will Vary Widely From City-to-City, Even Within the Same Metro

Annual growth in median rents nationwide has slowed considerably from last summer’s breakneck pace, offering some relief to renters struggling to pay less money to their landlords and put more money into savings for a home purchase. But just because rental growth is slowing down, doesn’t mean it’s not still growing – and incredibly quickly – in some of the nation’s hottest markets, according to the Zillow Rent Forecast, contributing to continued affordability concerns.

Rent Affordability by Tier: High Rents Aren’t a Problem If You Earn Enough to Afford them

As growth in rents outpaces growth in incomes, rent affordability (the share of the typical American’s income that goes to rent) has steadily deteriorated over the past five years – from a historic average of 26 percent, to roughly 30 percent currently. But focusing only on medians can sometimes hide more than it reveals. In this case, there are sharply different trends at the top and at the bottom of the market.

Zillow Rent Index by Tier: Low-End Demand, High-End Supply

As rent overall continues to grow, rents are growing faster across the board among low-end apartments as demand for more affordable rentals stays hot. But rather than build more units at the bottom end of the market to meet this demand, apartment developers have instead focused their efforts on adding more supply at the high end.