Ad Targeting
Reach high-value consumers across all stages of the home journey with Zillow’s exclusive first-party audience segments.
Buyers
Zillow Group identifies consumers actively looking to purchase a home and utilizes our deep and unmatched visibility into all stages of the home buying experience.
Renters
Zillow Group identifies renters as they view rental-related content across sites, and identifying them throughout key stages of the moving process, leveraging precise targeting and insights for renters and related advertisers.
Homeowners
Zillow Group identifies homeowners as customers that have frequently consumed content that relates to homeownership across our sites.
Sellers
Selling a home can be daunting. Zillow Group’s vast amount of data empowers sellers to do their own research and helps guide them on how to sell their home at the highest price.
Speciality Audiences
Mid-Funnel Home Buyers
Low-Funnel Home Buyers
First Time Home Buyers
Luxury Home Buyer
New Construction Home Buyer
Real Estate Agents
Mid Funnel Home Buyer
Low Funnel Home Buyers
First Time Home Buyers
Luxury Home Buyer
New Construction Home Buyer
Real Estate Agents
Search Targeting
Target customers across a variety of search preferences. Learn more about our search targeting capabilities by requesting more information from a Zillow Group brand advertising representative.
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