Ad Targeting
Reach high-value customers across different stages of the home journey with Zillow’s exclusive first-party audience segments.
Buyers
Zillow Group not only identifies customers actively looking to purchase a home but also helps them make informed and educated decisions along the way.
Renters
Zillow Group tracks renters as they view rental-related content across its sites, identifying them throughout key stages of the moving process, and helping them find the perfect balance between affordability and their dream home.
Homeowners
Zillow Group identifies homeowners as customers that have frequently consumed content that relates to homeownership across our sites.
Sellers
Selling a home can be daunting. Zillow Group’s vast amount of data empowers sellers to do their own research and helps guide them on how to sell their home at the highest price.
Speciality Audiences
Mid-Funnel Home Buyers
Low-Funnel Home Buyers
First Time Home Buyers
Luxury Home Buyer
New Construction Home Buyer
Real Estate Agents
Mid Funnel Home Buyer
Low Funnel Home Buyers
First Time Home Buyers
Luxury Home Buyer
New Construction Home Buyer
Real Estate Agents
Search Targeting
Target customers across a variety of search preferences. Learn more about our search targeting capabilities by requesting more information from a Zillow Group brand advertising representative.
Interested in advertising with us?
Determine the right advertising method for you.
