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Custom Brand Listings

Transform a Zillow Home Details page into a branded listing to create a unique digital experience to help build your brand

Custom Brand Listing displayed on desktop and mobile web showing branded property listing page

Create buzz

Take control of your media buy by leveraging Zillow Group’s first party audience data and automated media buying technology to reach the right people at the right time.

Omni-Channel Support

Generate organic publicity with additional promotion by Zillow through various channels such as display, email, and social media.

Social media posts and desktop search results page showing Custom Brand Listing promotional content
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05:40

Avg. time
on page

Finance icon illustration representing click-through rate metrics

15%

Avg. SRP
CTR

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20%

Engagement rate

User Engagement

Take advantage of Zillow’s highly engaged audience – all the way from dreaming to dwelling. Read our case studies on past campaigns to find out how Custom Brand Listings help brands achieve their goals.

Strong Results

Get real results.

Pop-Tarts/Kellogg’s Custom Brand Listing won a 2023 Digiday Content Marketing Award for Best use of Native Advertising/Sponsored Content.

Want to find out more about how you can create your own Custom Brand Listing?

Contact our team and we can help you create an impactful advertising experience for your brand.