StreetEasy’s Agent Advantage helps NYC agents win listings and elevate marketing

StreetEasy® — Zillow's New York City brand — today announced the launch of StreetEasy Agent Advantage℠, a new membership designed for New York City agents to help make their listing pitches stronger, win more listings and close deals faster. Built on StreetEasy’s unrivaled audience^* and exclusive marketplace data, Agent Advantage brings together tools for exposure, insights and branding that NYC agents can’t get anywhere else.

Agent Advantage includes two membership tiers: Pro, a suite of tools that helps agents compete with confidence; and Signature, which includes everything offered in Pro plus priority exposure, premium listing experiences and exclusive predictive analytics. Together, the tiers are built to support agents at every stage of their business — from rising agents to top producers — offering stronger brand presence and a competitive edge in a fast-moving market.

“In a market as competitive as New York City, agents need an edge to help them stand out,” said Caroline Burton, vice president and general manager of StreetEasy. “With Agent Advantage, we’re giving agents the tools and data when it matters most — from making a strong first impression in search to having smarter, more strategic conversations with sellers. It’s built to help agents show exactly why they’re the right choice for a prospective client.”

A full-suite membership built for NYC agents

StreetEasy Agent Advantage has three core pillars:

• Maximize exposure: Increase listing visibility with priority ranking across StreetEasy search results, targeted shopper emails and map views to get in front of more high-intent buyers on New York City’s largest home-shopping platform.^*
• Turn insights into action with data: Use exclusive listing performance data, predictive analytics and a new customizable comps tool to inform pricing strategy, helping buyers and sellers move forward with confidence.
• Elevate branding: Showcase agents’ brand with premium agent profiles that include testimonials, skills and experience, plus premium listing pages that prominently highlight the listing agent. Persistent branding helps agents stay visible to their clients, creating a consistent, trusted presence throughout the home search experience.

Pro: Essential tools to compete confidently and strengthen pitches 

StreetEasy Pro delivers the foundation that agents need to make their pitches stronger, develop pricing strategy and showcase their expertise on StreetEasy. Key features include:

• New, customizable comps tool: An agent-only comps tool powered by nearly 20 years of StreetEasy data, NYC-specific filters, and AI-inferred square footage and renovation status, with branded reports that agents can export for listing presentations and pricing conversations.
• Premium agent profile: A redesigned agent profile that showcases transaction history, testimonials and local expertise, with search discovery optimization to help agents appear when consumers search on StreetEasy, Google and AI platforms.
• Personalized listing link: A personalized StreetEasy link that keeps the agent as the sole agent in the contact box for listings that agent shares with this link, ensuring that inquiries route directly to them and helping them retain the client relationship.
• Discounted Featured Listings: A 20% member discount on Featured Listings.
• Owner contact lists: Access to building-owner contact lists for targeted outreach.

Signature: Exclusive insights and maximum exposure to help win the listing

StreetEasy Signature is built for agents who want to accelerate growth by adding priority exposure, elevated listing experiences and deeper insights to the Pro tool kit. Signature includes all Pro features plus:

• Priority ranking in StreetEasy search and targeted shopper emails: Signature listings are prioritized in search and targeted shopper emails — putting their properties front and center at the right moment in a buyer’s search journey.
• Enhanced listing insights: A performance dashboard that breaks down what’s driving buyer engagement, with exclusive predictive analytics and actionable recommendations, along with customizable reports that agents can share with sellers.
• Premium listing pages with prominent agent branding: Elevated listing pages with an in-motion and room-by-room photo gallery, and clear, prominent listing agent branding with a direct link to the agent’s premium profile.
• Distinctive badge and map icons: Signature badges on agent profiles and everywhere an agent shows up on StreetEasy. Signature listings also have eye-catching map icons that help these listings — and the agents who offer them — stand out.
• Pitch-ready materials: Ready-to-use listing pitch materials that help sellers quickly understand the advantage of working with a Signature agent.

Agent Advantage gives NYC agents a competitive edge

Early users have quickly experienced the impact of StreetEasy Signature on their business.

“Having access to Signature has been a real advantage for my business,” said Abigail Palanca, licensed real estate salesperson, SERHANT. “The added exposure gives my sellers premium visibility without any extra friction or upsells. In a market as competitive as New York City, that front-row placement matters — it helps drive more eyes, more inquiries and ultimately, stronger outcomes for my clients.”

“The enhanced photo gallery has also been a game changer. The built-in slideshow feels like a mini walkthrough the second buyers land on the page, keeping them engaged longer and creating an emotional connection early — that’s where deals really start. For me, Signature isn’t just another tool; it’s part of how I deliver best-in-class marketing. My listings look elevated, they get seen and they convert. That’s the standard my clients expect, and Signature helps me exceed it,” said Palanca.

Available to all New York City agents

StreetEasy Agent Advantage is available to NYC real estate agents with resale listings across the five boroughs.

Agents can learn more about StreetEasy Agent Advantage here or by emailing agentadvantage@streeteasy.com. 

^*Comscore Media Metrix®, all platforms, key measures (Comscore Markets), total unique visitors, three-month average, October–December 2025, New York, NY. Results indicate combined performance for StreetEasy and Zillow.