Data Skills: Stand Out as a #NextGenAgent

Grant Gurewitz

April 29, 2015

2 Minute Read

As the buying and selling busy season heats up, it’s important to utilize housing data to help consumers make more informed home-related decisions. Making sense of this data can be an intimidating challenge — as well as an opportunity for skilled agents to leave their mark.

To pull back the curtain and help make sense of all this data, we invited Zillow Chief Economist Stan Humphries (@StanHumphries) and tech-savvy Seattle broker Kevin Lisota (@KevinLisota) to offer their expertise on the #NextGenAgent Twitter chat.

Here are some of the highlights from the chat — be sure to scroll to the bottom for a collection of helpful data resources that were mentioned during the chat.

Question 1: How do you stay up-to-date with the housing market?

We like to use the Zillow city research reports that they publish every month #NextGenAgent
— Kevin Lisota (@kevinlisota) April 29, 2015

nRT @kevinlisota: Q1: How do you stay up-to-date with the housing market? #NextGenAgent < Also following real experts & attending conferences
— Andrea Geller (@Geller_Andrea) April 29, 2015n

Question 2: What housing data do your clients find most interesting?

clients are asking how much the home they are buying would rent for if they moved #NextgenAgent
— margie shaffer (@ShafferMargie) April 29, 2015

nOur buyers want to know how homes appreciate in various neighborhood. We use the Zillow index charts for each neighborhood #NextGenAgent
— Kevin Lisota (@kevinlisota) April 29, 2015n

My clients were always overly fascinated with Days on Market... #nextgenagent
— Jay Thompson (@TheJayT) April 29, 2015

Question 3: How do you use housing data to your advantage?

nA3: Clients are using @Zillow local data. We need to be familiar with where the consumer is getting their info from #NextGenAgent
— Andrea Geller (@Geller_Andrea) April 29, 2015n

A3: The advantage is the agent can INTERPRET the data for the client, demonstrating their expertise. #nextgenagent
— Jay Thompson (@TheJayT) April 29, 2015

https://twitter.com/kevinlisota/status/593471095145115650

nIf you don't use the Zillow local data pages with your clients, you should. Here's an example http://t.co/42zwSQ3hDQ #NextGenAgent
— Kevin Lisota (@kevinlisota) April 29, 2015n

Question 4: What data do you include in CMAs for clients?

@StanHumphries @kevinlisota i saw that in the webinar... important to get in front of the zestimate and not fight against it. #nextgenagent
— Ron Escobar (@thelarealtor) April 29, 2015

n.@kevinlisota good to get sense of nbhds/towns nearby. Local market reports great for that: http://t.co/PwnOGgkZDo #NextGenAgent
— Stan Humphries (@StanHumphries) April 29, 2015n

We include all data points on the homes value, tax assessment, Zestimate, comparable sales and our opinion. #NextGenAgent
— Kevin Lisota (@kevinlisota) April 29, 2015

Question 5: How do you utilize data in your marketing?

n.@ShafferMargie Feel free to use any of the graphs/tables/stats on market overview PDFs: http://t.co/Ml1MWZAfeG #NextGenAgent
— Stan Humphries (@StanHumphries) April 29, 2015n

Potential sellers love to see what has sold in their neighborhood and where the overall values are headed #NextGenAgent
— Kevin Lisota (@kevinlisota) April 29, 2015

Helpful links mentioned during the chat

Stay tuned to the Zillow for Pros blog and Twitter for announcements of future Twitter chats and other events.

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