For Sale by Owner Advertising

Zillow's advertising tools help homeowners sell their FSBO property

Homeowners: Post Your Home for Sale for Free!

Market your FSBO on Zillow and Yahoo! Real Estate

You can post a home for sale by owner (FSBO) on Zillow and Yahoo! Real Estate, the largest real estate network on the Web¹ -- for free!

FSBO listings are posted for 60 days and can be extended. (Note: FSBO listings cannot be converted to rental listings. You must create a new listing.)


> Post Your Home for Sale by Owner


¹comScoreMedia Metrix Real Estate Category Ranking by Unique Visitors, July 2012

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Zillow Audience
Monthly unique users(1)
(as of January 2014)
70 million
Year-over-year growth 52%
Median household income(2) $76,161
Median age(2) 46
Zillow Attracts Buyers
Zillow consumers' average credit score (very good rating)(3) 722
Zillow's click conversion compared to Google(4) 3.4x better
Home buyers who visit Zillow(5) 55%
Zillow users who are "in the market" - buying, selling, helping others buy/sell or planning to rent(6) 75%
Zillow visitors actively seeking a loan in the next 3 months(7) 3.8 million

Sources: (1) Internal tracking via Google Analytics, January 2014. (2) comScore Plan Metrix Site Audience Profile, January 2013. (3) Zillow users who submitted loan requests on Zillow Mortgage Marketplace during March 2011. (4) Independent study conducted by the WAV group. (5) California Association of Realtors study 2008. (6) Zillow site survey, November 2013. (7) Zillow internal, February 2013. Questions asked of home shoppers on Zillow.