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Sources: (1) Internal tracking via Google Analytics, May 2013. (2) comScore Plan Metrix Site Audience Profile, January 2013. (3) Zillow users who submitted loan requests on Zillow Mortgage Marketplace during March 2011. (4) Independent study conducted by the WAV group. (5) California Association of Realtors study 2008. (6) Zillow site survey, September 2012. (7) Zillow internal, February 2013. Questions asked of home shoppers on Zillow.