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Your trusted home for getting home

Zillow is the housing super app — an ecosystem of products and services designed to provide a seamless, end-to-end transaction experience for renters, buyers and sellers, as well as the real estate professionals who serve them. Zillow launched in 2006 with a simple idea: give people clear, unbiased information in a real estate market that often lacked it. The Zestimate opened the door to data that had never been widely accessible — and changed how millions approach buying, selling and renting. Today, Zillow connects search, touring, financing, rental applications, agent workflows and more, reducing friction and helping people move with more confidence.

Zillow is synonymous with U.S. residential real estate: It's the most visited, most trusted and most preferred1 brand in the industry; “Zillow” is searched more often than “real estate”;2 and 70% of actual buyers and sellers in the U.S. are on Zillow today.3

Zillow® has been helping people get home for 20 years.

Learn about our brands

Making home a reality for more and more people

Zillow Group apps have more than twice as many daily active users than the next company in the category. It’s no wonder Google dubbed Zillow an “app that defined a generation.”

Zillow Q4 2025 daily app users

Zillow Group’s highly engaged U.S. internet traffic is on par with that of other iconic platforms such as Spotify, Reddit and Netflix,4 and our internal data shows more than 80% of our traffic comes to our platform directly.

Zillow Q4 2025 fast facts

Zillow is here for you, every step of the way

Real estate is incredibly personal — and for most people, it’s the biggest transaction they’ll ever make. People come to Zillow with a “someday” in mind, and our job is to help turn someday into today.

Zillow is built on a deep understanding of movers’ unique needs and a motivation to help consumers accomplish their moving goals. Whether a buyer starts by requesting to connect with an agent or by learning about affordability and financing options, Zillow connects them with a local real estate professional who can tailor their services and be a trusted advocate.

That’s also why Zillow provides a suite of products and services that supercharge real estate professionals. Our tools and tech help agents across the country do business more efficiently so they can spend more time on what matters: helping movers get home. Agents who use at least one Zillow product touch an estimated 80%5 of residential real estate transactions. With digital workflows, client and performance insights, and smart communication tools, Zillow shows up for our real estate agent partners so they can better show up for our shared customers.

Q4 2025 Zillow fast facts

Modernizing the real estate experience

Buying and selling real estate is a difficult process to navigate, because it is fragmented and complex. Your journey from your current home to your new home includes many steps — research, shop, tour, finance, appraise, inspect, negotiate an offer, close and move — all with no central navigator.

Until now.

Zillow, the housing super app, solves these real pain points by providing seamless solutions integrated within the same ecosystem. With new functionality and features continuously improving the app and site, as well as connections to great agent partners and expert loan officers, Zillow offers a better experience for renters, buyers and sellers.  

Tech that powers the industry

Zillow has been building and applying AI for two decades — starting with the launch of the Zestimate in 2006 and evolving into today’s multimodal, immersive experiences that help people move from dreaming to doing.

Residential real estate is complex, local, high-stakes and highly regulated. Zillow’s brand strength, direct traffic, proprietary data and software assets, and technology capabilities allow us to turn housing information into dependable intelligence people use to make real decisions. Our AI powers smarter search and personalization, 3D and computer-vision-driven media, and productivity tools that power essential core workflows for real estate professionals.

Because Zillow connects buyers, sellers, agents, lenders, renters and housing providers in one integrated ecosystem, we build AI that works across the full journey — from first search to closing or lease signing.

In a category where trust matters most, we design AI tools with strong safeguards and ongoing rigorous evaluation, raising the standard for responsible, ethical AI in real estate.

Features that make every step easier:

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  • Shopping: Maximize your home shopping experience with Zillow's AI and other tech tools, including 3D Home® tours, immersive floor plans, co-shopping, and the ability to search the way you talk.

  • Buying: Understand what you can afford with BuyAbility and find the right mortgage through Zillow Home Loans or another lender; connect with a local Zillow Premier Agent® partner to see your favorite listing in person; and coordinate with your agent and co-buyer directly in the Zillow app.

  • Selling: Sell your house your way; maximize exposure for your listing; and sell faster and for more money with Zillow Showcase, now featuring AI-powered SkyTour and virtual staging.

  • Renting: Manage applications, payments and more through Zillow Rental Manager; and boost your credit by paying rent on time.

Skip to the beginning of the carousel

Features that make every step easier:

Skip to the end of the carousel

  • Shopping: Maximize your home shopping experience with Zillow's AI and other tech tools, including 3D Home® tours, immersive floor plans, co-shopping, and the ability to search the way you talk.

  • Buying: Understand what you can afford with BuyAbility and find the right mortgage through Zillow Home Loans or another lender; connect with a local Zillow Premier Agent® partner to see your favorite listing in person; and coordinate with your agent and co-buyer directly in the Zillow app.

  • Selling: Sell your house your way; maximize exposure for your listing; and sell faster and for more money with Zillow Showcase, now featuring AI-powered SkyTour and virtual staging.

  • Renting: Manage rental applications, payments and more through Zillow Rental Manager; and boost your credit by paying rent on time.

Skip to the beginning of the carousel

Features that make every step easier:

Skip to the end of the carousel

  • Shopping: Maximize your home shopping experience with Zillow's AI and other tech tools, including 3D Home® tours, immersive floor plans, co-shopping, and the ability to search the way you talk.

  • Buying: Understand what you can afford with BuyAbility and find the right mortgage through Zillow Home Loans or another lender; connect with a local Zillow Premier Agent® partner to see your favorite listing in person; and coordinate with your agent and co-buyer directly in the Zillow app.

  • Selling: Sell your house your way; maximize exposure for your listing; and sell faster and for more money with Zillow Showcase, now featuring AI-powered SkyTour and virtual staging.

  • Renting: Manage applications, payments and more through Zillow Rental Manager; and boost your credit by paying rent on time.

Skip to the beginning of the carousel

Renting, reinvented

Just as Zillow is transforming how people buy and sell homes, we’re also building a better experience for renters and housing providers. 

Historically, there hasn’t been a single place to see all available homes for rent, from single-family houses to big apartment buildings. Zillow Rentals is changing that. And we’re doing more than help you search: Renters on Zillow can compare costs, tour, apply — and, in many cases, sign a lease, pay rent securely, and even build their credit history by having their on-time rent payments reported to major credit bureaus. 

For housing providers, Zillow Rentals provides one easy digital platform to list, book tours, screen applicants, create and sign leases, and collect rent payments. Zillow Rentals is #1 in partner satisfaction in our category for return on marketing investment6 as we deliver high-intent, qualified renters and add real value for our multifamily partners.7

Q4 2025 Zillow fast facts about rentals

Building a better real estate future for all

In addition to innovative products that help people get home, Zillow is working hard in other ways to encourage housing laws and the real estate industry to move forward in the best interest of consumers. Zillow publishes authoritative research and uses its voice to advocate for policies that make real estate more accessible, affordable and transparent.  

Below are just a few examples of this ongoing work.

Zillow has publicly supported:
  • Stronger fair housing practices
  • Choice and transparency in the for-sale and rental housing markets
  • Reforming anti-consumer rules and practices
  • Modernization of antiquated regulations so consumers and real estate professionals can leverage technology to simplify real estate processes
  • Zoning reform and other pro-density proposals that would create more housing opportunities and supply
  • Expansion of protections against discrimination for source of income
  • Improvements to the housing choice voucher program
Tools and features Zillow has launched:
  • Affordability calculators and Zillow Home Loans’ BuyAbility tool to help buyers understand what they can afford
  • Reporting of on-time monthly rent payments to help renters build their credit 
  • Monthly rent summary and upfront cost breakdowns that help renters understand what the true cost of a rental home might be when shopping
  • Down payment assistance information on every listing
  • Increasing the number of rentals on Zillow that accept housing assistance
  • A universal rental application for a flat fee, reducing upfront costs for renters
  • An open-source Fair Housing Classifier to mitigate the risk of bias or illegal “steering” within AI-powered search and chatbots
Learn about our advocacy



1. Source: Zillow 2025 State of the Brand report
2. Source: Google Trends
3. Source: Zillow Group monthly unique visitors divided by “real estate” unique visitors (as defined by Comscore) for December 2025.
4. Source: Comscore data for July 2024–June 2025.
5. Zillow internal data and estimates, 2025
6. Zillow internal data and estimates, 2024

7. Zillow Rentals defines “multifamily” properties as those with 25 or more units.

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