Buyers, sellers and agents win with Zillow and Realtracs’ updated data licensing agreement, ensuring Nashville listings available to all

Zillow works with hundreds of MLSs across the country through data licensing agreements, which help govern how listing data flows to buyers and sellers online. Today, Zillow is announcing a new licensing agreement with Realtracs — the MLS serving the Nashville region and markets across Tennessee, Kentucky, Alabama, Georgia, North Carolina, and South Carolina — that establishes modern licensing standards for how Realtracs listing data may be licensed and used by Zillow. Not only do these standards create new guardrails for responsible use of listing data used in emerging technologies, including AI, but it ensures Nashville-area sellers continue to have full access to the largest online audience in real estate, and buyers will see homes available across the market.

At the center of this agreement is a value both organizations share: every publicly marketed home deserves to be seen by every potential buyer. Zillow's Listing Access Standards reflect that belief, and they remain in full effect across the Nashville region under this agreement.

It’s proven that private listing networks ultimately limit seller outcomes, with Zillow research finding Nashville metro sellers lost an average of $6,478 per transaction when selling privately between 2023 and 2025, totaling $16.3 million in losses across the market. Both Zillow and Realtracs understand that while some sellers prioritize privacy above all else, many sellers are best served by maximum market exposure. Through this new agreement, Zillow and Realtracs reinforce their shared commitment to ensuring Nashville-area listings reach the widest possible audience, giving buyers the greatest visibility and sellers the greatest opportunity to achieve the best outcome. 

Zillow tools available to all

Thousands of Nashville agents and brokers rely on Zillow tools to run their businesses, and none of that changes. Follow Up Boss — the CRM of choice for the majority of the highest-volume real estate teams in the country — remains fully available as do dotloop and ShowingTime, which enables tours on 90% of all homes for sale in the country.

What comes next

This agreement is another example of how Zillow, in close collaboration with MLSs and industry leaders, works to preserve consumer access to listings while modernizing how broker-created listing data is licensed and protected. Nashville is a strong example of what's possible when both organizations stay focused on buyers, sellers, brokers and the agents who serve them.