Autumn isn't peak real estate time, but these tips will help you sell your home successfully.


Written by Grant Brissey on September 30, 2026
Edited by Suzanne De Vita
You may already know that spring is peak real estate season, and that it’s generally considered the best time of year to sell a house. But that doesn't mean you can't sell (and make a profit) during other times of the year, including the fall.
While new listings and demand are lower in the fall than spring and summer, the season can offer an opportunity for sellers who are ready to act. Fall buyers may be moving because of a job relocation or change in family situation, and therefore eager to close a deal. And the hotter your local real estate market, the less significant a role seasonality plays.
For the purposes of this discussion, fall includes dates between September 1 and November 30. In most of the country, this time of year is marked by cooler weather, shorter days, and falling leaves. Holidays include Labor Day, Columbus Day, Halloween, Veterans Day, and Thanksgiving. Agents often push to get homes under contract before the later holidays, since a home that’s still on the market when they arrive can easily sit into January and beyond.
Overcome the challenges of selling your house in autumn with these tips.
Generally, it’s easier to sell in the fall than in December and January, when bad weather, holiday schedules, and travel plans limit the availability of buyers, agents, lenders, and real estate attorneys. So once you've decided to sell, work as quickly as possible to prepare your home for listing.
When you're selling in a slower market, it's important to hire a real estate agent who knows what they're doing. When you interview agents, ask for their strategies for selling in an off-peak season.
Consider asking your agent if they offer Zillow Showcase. Showcase listings feature scrolling high-resolution photos, a virtual tour, and an interactive floor plan. They also get prioritized placement in Zillow search results and dedicated emails to buyers whose search criteria match your home. Showcase listings sell on average for $7,000 more than similar non-Showcase listings on Zillow.*
What makes your home, your neighborhood, or your area unique? For example, if you live in a location that attracts winter residents, market to snowbirds just before winter weather arrives.
There are various strategies to set the right price for your home. Your agent will look at recent sales of similar nearby homes (called comps) to prepare a comparative market analysis, or CMA, and use their expertise to find the right list price. In the fall, pricing competitively from the start matters, because buyers are taking more time and a listing that lingers can run into the holiday slowdown. Many sellers end up adjusting: 26.3% of listings had a price cut in August 2026, according to Zillow data.
Before you list, ask your agent what the plan is if offers don't come in. That might mean revisiting the price or offering concessions, like covering some of the buyer's closing costs or paying for a mortgage rate buydown to lower their monthly payment. You'll also want to decide whether to stay on the market through the holidays or take a break and relist in the new year.
It also helps to settle on the lowest price you'd accept before offers arrive. Base it on what you'd walk away with after selling costs and any concessions, which you can estimate with Zillow's home sale calculator. You don't have to accept a low-ball offer, so lean on your agent for advice throughout the process.
Get your home ready to sell with some simple repair work, maintenance and sprucing up.
Make sure you've addressed any major issues that would be red flags in an inspection, including water damage, roof repairs, or HVAC system problems. When the real estate market is slower, buyers have more negotiating power, and you don't want to give them any additional leverage or opportunities to lower their offer price.
Savvy home buyers notice the small details, and certain flaws may gain more attention in the colder fall months. Consider tackling the following to-do list before your first showing:
Even though your flowers might not be in bloom, curb appeal is still important in the fall. There are things you can do to improve that appeal. Here are some yard maintenance items you can add to your list:
Consider these seasonally inspired staging tips, which can help you turn fall listing negatives into positives.
Doing a deep clean of your home and clearing out the clutter is always a good idea when you're selling your home. But when you're selling to super-motivated fall buyers, streamlining your stuff ahead of time will help allow for a quicker move-out process.
Fall means shorter days, with daylight fading earlier every evening. So it's important to brighten up your house. This can help buyers see all your home's great features make it look inviting from the street:
When the leaves are changing and the temperature is dropping, people start spending more time inside. Give your home a warm, inviting fall feel that buyers might find more appealing in the colder months:
Schedule your listing photos for right after your repairs, cleaning, and staging are done, so the pictures show the home buyers will tour in person. In the fall, the sooner that happens, the better: Earlier in the season you'll have more natural light, and your trees are more likely to still have their leaves.
A few fall-specific tips:
Professional photography is typically part of a listing agent's marketing, and 78% of sellers say they’re more likely to hire an agent who includes high-resolution photography in their services. Ask agents you interview who shoots their listings and what's included. Some agents book through Zillow Media Experts, which offers professionally edited HDR photos, virtual tours, drone photography, and an interactive floor plan with every package.
*Compared to similar, nearby non-Showcase listings on Zillow. All claims are based on data available here.
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